How does MoPub make money?

Real-time bidding is based on auctions. Every ad request delivered through MoPub is auctioned between the demand sources connected to the platform. The highest paying demand source wins the auction, and that advertisement is displayed as an impression served by either the network or DSP.

Is MoPub an ad network?

MoPub has also been core to Twitter’s automated ad exchange business and currently works with 45,000 apps as well as 130 third-party ad platforms.

Is MoPub a DSP or SSP?

supply-side platform
Publishers can enlist a supply-side platform (SSP) such as MoPub to help connect them to the DSPs that are best suited for their business and help them to maximize the value of their ad inventory.

Is MoPub free?

Effective today, MoPub’s ad network management service will be free for unlimited ad impressions. Previously, you could use MoPub Online for up to 10M ad requests per month. Programmatic buying and RTB allows you as a publisher to see what ads are being run in your inventory and at what price.

How do I get rid of ads by MoPub?

On Android devices, you may opt out in the Google Ads settings within your Android settings by enabling the “Opt out of Ads Personalization” setting. (Precise directions and the name of the setting may differ depending on the applicable Android version and device manufacturer.)

Is MoPub profitable?

MoPub generated $188 million in revenue for Twitter in 2020, the company said on Wednesday. That represents nearly 5.9\% of the company’s 2020 advertising revenue and a little more than 5\% of its total sales for the year.

Who bought MoPub?

AppLovin
Robin Wheeler. Today we are announcing that MoPub is being acquired by AppLovin. It’s a big moment in the mobile app ecosystem, and AppLovin is well positioned to enable MoPub’s network of customers to grow and evolve in the rapidly changing in-app industry.