Is it OK to have two logos?

The short answer to the question is that multiple logos give off mixed messages and can dilute your marketing and branding efforts. However, in some cases, two different logos can be combined to make one brand-new logo. Just remember that with the Web, your logo is likely to end up anywhere.

Should a brand have multiple logos?

Every brand needs a set of unique logo designs to use on several platforms that are recognizable, versatile, and complement its overall identity. A brand identity designer should design you at least four non-negotiable logo variations to help your brand show up and look consistent no matter where you place it.

Can a brand have multiple logos?

But did you know that most businesses actually have multiple logo variations? In fact, it’s common for brands to have up to four logo variations, each of which is suitable for different print and digital use cases. One of the variations is your primary logo, and the other three are complementary.

What is considered a variation for a logo?

What is a logo variation? A logo variation is your primary logo rearranged into another format. The point is that your variations are still recognizable and fit within your branding, but give you options to use throughout your content and marketing materials.

How can I add two logos?

Combine two logos in one file:

1. Open both logos.
2. Decide which file is going to contain both, and add canvas to accommodate the second logo.
3. Once you have room for the 2nd logo, choose Window > Arrange > Two Up Vertical.
4. Use the Move tool to drag the 2nd logo into the first file.

What are secondary logos used for?

Secondary Logo: The secondary logo is a simplified version of the primary logo. This design may eliminate some text or rearrange the elements to improve readability in small sizes. Secondary logos are intended for online use or when you must resize your logo to small formats.

Why do brands have two logos?

A secondary logo is a tool large companies use in order to make their brand look good everywhere, no matter what it’s put on. Multiple logos are a great tool in order to ensure your brand is shown everywhere, in the best way possible.

How do you put a logo on a poster?

Location is key Careful consideration should be put into where to place a logo on your poster. The general rule is to follow the inverted pyramid method of including the most important information at the top. However, the most effective logo position varies depending on the size and elevation of a poster.

Why do you need alternate logos?

Alternate logos can get confusing if you don’t know how and when they should be used. A recognisable, professional looking brand needs to have consistency but using alternate logos, allows you to build in flexibility to allow you to create things on brand without feeling restricted.

Where should primary and secondary logos be used?

Primary Logo – The primary logo is the MVP of your brand. It should be used most frequently, whenever space allows. Secondary Logo – This is the logo you’ll use when the primary logo doesn’t fit or feel right in a chosen context.

Can you change your company logo?

You can change a company logo gradually by phasing in new materials over a period of time. Or you can do it radically: Everything new and in place on the target date. Many companies will send out a formal announcement that includes a brief statement of the values and mission of your company.