When did the Lego factory burn down?

March 20, 1942
During the night of March 20, 1942, a fire rages through the wood products factory, but the adjoining family home is saved from the flames. Ole Kirk Kristiansen almost abandons the idea of carrying on the business; the insurance cannot cover the loss and construction of a new factory.

Why did Lego fail in 2004?

One reason that Lego nearly went bankrupt was because they lost sight of who their target audience was. They made unfounded assumptions, hastily innovating and creating without really researching beforehand to find out if that was what their audience actually wanted.

Where is the original Lego factory?

Billund, Denmark
Legoland is situated in Billund, Denmark next to the original Lego factory where Ole Kirk Christiansen, a poor carpenter previously ruined by the depression, created his first wooden toys in 1934. The now legendary colorful, interlocking blocks were called Lego for the Danish phrase “leg godt,” meaning “play well”.

What was Lego originally called?

Christiansen was considering two names himself, “Legio” (with the implication of a “Legion of toys”) and “Lego,” a self-made contraction from the Danish phrase leg godt, meaning “play well.”

What is LEGO short for?

The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”. It’s our name and it’s our ideal. The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder.

What was the very first LEGO set?

We’re not here to debate what the first ever LEGO set was, so we’ll give you the LEGO set that most LEGO fans agree with, and that’s set number 234, or, as it’s better known: the LEGO System Garage with Automatic Door. They re-released this set with the modern brick design in 1957 and it became a resounding success!