Table of Contents
- 1 What is a good Arpdau for a mobile game?
- 2 How long is the average playtime for a mobile phone game?
- 3 What is the market size for mobile games?
- 4 How do I increase my Arpdau?
- 5 Is mobile gaming profitable?
- 6 What percentage of gamers are mobile?
- 7 Which game genres have the highest arpdau values?
- 8 What is arpdau and how is it calculated?
- 9 What is ARPU (average revenue per user) in mobile games?
What is a good Arpdau for a mobile game?
A really strong ARPDAU tends to sit around $0.15 to $0.25, with most healthy games making around $0.05.
How long is the average playtime for a mobile phone game?
4-5 minutes
Did you know that the average session length for mobile games is 4-5 minutes?
What is the market size for mobile games?
The global mobile games market will generate $116.4 billion in 2024, representing significant growth from 2019.
What is the target market for mobile games?
The majority of the mobile gaming audience is made up of women. Our data revealed that 66\% of men play mobile games, while the same figure among women is 70\%. In terms of the time spent gaming, females beat males at all times of the day – an average gaming session for women lasts 25\% longer than for men.
How is Arpdau calculated?
For a mathematical calculation of ARPDAU, take your daily income, and divide it by the number of daily active users.
How do I increase my Arpdau?
How to increase ARPDAU
- Integrate rewarded video ads into your app. Rewarded video ads can increase app revenue significantly.
- Nudge non-paying users towards IAPs.
- A/B test ad placements in your app.
- Segment your users.
- Use in-app bidding.
Is mobile gaming profitable?
Looking at revenues from the free-to-play (F2P) market, which accounts for the lion’s share of total digital games revenue in North America, mobile stands out as the most profitable category by a significant margin. Overall, U.S. gamers spent an average of 179 U.S. dollars on smartphone games in 2020.
What percentage of gamers are mobile?
62\% of people install a game on their phone within a week of owning it. 78\% of gamers are Android users. The number of active mobile gamers worldwide is over 2.2 billion. 57.9\% of the games played are puzzle games.
What percent of people play mobile games?
Almost 70\% of Americans, or roughly 210 million people, play games on at least one type of mobile device. 90\% of those play games on their smartphones.
What is the average arpdau of a video game?
From the numbers I’ve seen, a lot of this can vary drastically based on the type of game you have. Casual games that have relatively low monetization rates (as far as percentage) with broad audiences will have an ARPDAU in the range of $0.03 to $0.07, depending on the game.
Which game genres have the highest arpdau values?
According to Game Analytics Mobile Gaming Benchmarks, there are two game genres that stand out most when it comes to average ARPDAU values → Role Playing and Strategy games. For these two genres, the ARPDAU value goes up to $3.30. That is on average 5-7x more than the standard for other genres.
What is arpdau and how is it calculated?
ARPDAU is a metric that stands for “Average Revenue Per Daily User”. Unlike ARPU which includes all users, ARPDAU refers to daily active users only. This metric reveals how much revenue is generated from those users over a 24-hour period.
What is ARPU (average revenue per user) in mobile games?
ARPU or “Average Revenue Per User” is a metric that helps you understand whether your business model/monetization strategy is working (or not). For this reason, ARPU is one of the most important mobile game KPIs. Basically, ARPU can be defined as the average revenue you make from each user in a certain period.