What does it mean to sell a solution?

What is solution selling? Solution selling is a sales methodology where a salesperson holistically considers a prospect’s needs, so they can recommend specific products or services that will best accommodate their individual problems and concerns.

How do you sell a solution?

Steps in the solution selling process

1. Prepare. This step follows the traditional sales process, with just a slight change of direction.
2. Diagnose. Use the research you’ve done in the previous step to further understand what roadblocks the client faces.
3. Qualify.
4. Educate.
5. Solve.
6. Close.

What does sell the problem you solve not the product mean?

Sell the benefits, not the product. Successful selling means showing your prospective customers how your product meets their needs and why your offering is the right solution. Find the problem, offer the benefit and explain why your product will solve it.

How do you sell a problem not the product?

Below are 5 key points that may help you better align your messaging and book more meetings.

1. Consider the Customer’s Pain Points. Understanding your prospects’ business pain is key.
2. Engage, Then Inform.
3. Focus on Selling the Solution, not Products.
4. Highlight Your Differences.
5. Sell the True Value.

What is sell and sale?

“Sell” is a verb that is used to refer to the act of convincing people to purchase certain goods or services while “sale” is a noun that is used to refer to the process of selling goods and services. A seller may sell goods in cash or credit. So the sale can either be a cash sale or a credit sale.

Why is selling important in marketing?

Personal selling is important to companies marketing products that require a long sales cycle. They also ensure that prospects receive the product, pricing and technical information they need to make a decision, and they maintain contact with the important decision-makers throughout the sales cycle.

How do you sell technical services?

How to Sell Engineering Services

1. Keep the fluff away.
2. Start from where they are.
3. Build trust.
4. Engage people with a need.
5. Focus on LCV.
6. Be selective about your sales channels.
7. Be realistic about whether or not you’re a good fit.
8. Be narrower than you want to be.

Who said sell the problem you solve not the product?

businessman Richard Branson
Billionaire businessman Richard Branson said, “To launch a business means successfully solving problems.” When I saw the LinkedIn post alongside Branson’s quote, it clicked. There is a prevalent mistake businesses make in their sales presentations and marketing messaging.

Does your product have to solve a problem?

All products need to solve a problem, but not all problems are well suited for startups. Understanding how to identify problems that are worth solving is a key skill for every product builder.

How do you use sell?

“Sell” is a verb, an action, it requires conjugation: I sell, you sell, he sells.. I sold, you sold, and so on. “Sale” is a noun, it is not conjugated and usually would appear together with definite or undefinite article “the sale”, “a sale”. When person A sold something, A made a sale.

What are the three forms of sell?

Conjugation of verb ‘Sell’

What does the word “selling” mean to you?

Take a moment to think about what the word ”selling” means to you. Every time I ask sales executives to define ”selling,” I get answers like these: Selling is a process of persuasion to get a prospect to take action. Selling is finding a need and filling that need. Selling is an exchange of goods or services for money.

How do you sell the solution not the product?

5 Steps to Selling the Solution, Not the Product 1. Consider the Customer’s Pain Points. Understanding your prospects’ business pain is key. The better your understand,… 2. Engage, Then Inform. When first contacting your prospect, ensure your message targets the business pains the prospect… 3.

What is the difference between selling and value?

In my vision selling really means “to provide value to your client in a way that he or she could perceive and capture”. Value on the other hand, exist in this context if you have a better solution for a ‘key customer business issue’ in comparison with his own solution or those provided by competitors.

Is selling an art or science?

Selling is an art. Selling is a science. Selling is a transaction. Selling is relationship building. Selling is a consultative process. Selling is hustling. Selling is all about trust. There are as many definitions of selling as there are stars in the sky.