What does it mean that diamonds are forever?

The campaign invented the slogan “A Diamond Is Forever,” meaning that a diamond is a never-ending sign of love. It also meant that a diamond would always keep its value. The company continues to use the slogan in its advertising more than fifty years later.

What is so special about Forevermark diamonds?

Forevermark is the diamond brand from The De Beers Group of Companies. Each Forevermark diamond is inscribed with a promise: that it is beautiful, rare and responsibly sourced. Only one per cent of the world’s diamonds are eligible to be inscribed with the Forevermark icon.

Is a forever diamond a real diamond?

Less than 1\% of the world’s diamonds are eligible to become a Forevermark diamond. The 4Cs of diamond quality are carat weight, cut, color, and clarity. All diamonds that are GIA certified have gone through this test, but Forevermark goes beyond it.

Who said diamonds are forever?

Mary Frances Gerety

What slogan is a diamond is forever?

De Beers
That all changed when the jewelry retailer De Beers and the shrewd creatives at N.W. Ayer & Son unveiled the brilliant “A Diamond Is Forever” campaign. The tagline forever changed public attitudes about diamonds being reserved only for the rich.

When was the diamond is Forever campaign?

1948
In 1948, an N.W. Ayer copywriter named Frances Gerety, had a flash of inspiration and came up with the slogan “A Diamond is Forever.” It’s a fitting slogan, because it reminds people that it is a memorial to love, and as such, must stay forever in the family, never to be sold (see below).

Are Forever Diamonds good?

De Beers listed the cut grade as very good. This is actually a perfect use of the very good cut grade. The table was on the edge of what we would recommend (59\%) but it was a nice diamond. The clarity grade was accurate, and I would recommend the diamond to one of our readers as being eye-clean.

Which diamond brand is the best?

Top Diamond brands in the world

• 1) Harry Winston.
• 2) Cartier.
• 3) Tiffany and Co.
• 4) De Beers.
• 5) Blue Nile.
• 6) David Yurman.
• 7) Chopard.
• 8) Zale.

Is Forever diamond good?

The Forever Diamond, the 4 C’s The 4 C’s are Colour, Clarity, Cut and Carat, and they are used as a globally recognised standard for assessing the quality of each stone. As well as an exceptional cut, The Forever Diamond’s other C’s are also excellent, with a minimum colour grading of ‘I’ and a minimum clarity of ‘I1’.

Why is diamond considered forever How do you relate it to any relationship?

Diamonds are durable A diamond is considered one of the hardest substances on earth. So what you have is a gem that would not break, or char, or fade. This means that lovers can wear their rings without fear of breaking them while carrying out their daily activities.

What is the significance of a diamond in an engagement ring?

A diamond ring has become a symbol of sincere love that lasts forever. That’s why an engagement ring should have a diamond as a sign of marriage and shared happiness in the future.

Do diamonds last forever?

Diamonds do not last forever. Diamonds degrade to graphite, because graphite is a lower-energy configuration under typical conditions. Diamond (the stuff in wedding rings) and graphite (the stuff in pencils) are both crystalline forms of pure carbon.

Will lab-created diamonds take over the diamond industry?

ABC News’ Ines de La Cuetara reports on the world’s largest jeweler, Pandora, saying it will only sell lab-created diamonds, as the man-made gems become more popular. PARIS — They say diamonds are forever, but it’s become crystal clear the diamond industry is changing.

Why do diamonds have such strong bonds?

Diamonds have incredibly strong bonds because they are made up of carbon. Being the smallest of the atoms that can be bonded, carbon fits in more tightly together with other atoms, making a hard and compressed substance.

What influences people to buy diamonds?

After their first meeting in 1938, N.W. Ayer began his extensive research and found that the most critical ways to influence the purchase of diamonds was to first create emotional and romantic feelings tied to diamonds.