Are podcasts effective for marketing?

Podcasts are effective tools for marketing because they help brands to reach a niche targeted audience. According to research, podcasts help to hypertarget audiences and give a good return on investment. Podcasts also create value for listeners because they are often informative and educational.

Does digital marketing include podcasting?

As digital marketing can include anything from Search Engine Optimization (SEO) to paid advertising and content marketing, there are podcasts that include all aspects and ones that narrow down their focus.

Why are podcasts good for brands?

Implementing a Company Podcast to Your Marketing Strategy It’s a unique offering that can help your brand reach your target audience, whether it’s your clients or your own employees. Good for an on-the-go audience. Longer format allows for deep dives into topics. Company promotion.

Why are podcasts important for brands?

Branded podcasts are an important tool in any company’s marketing arsenal. Well-executed branded podcasts lend credibility to the brand, expand audience reach, create top-of-mind recall, build trust and help drive deeper customer engagement.

How to market with a podcast?

Upload podcast on iTunes. According to Neiman Lab,70 percent of all podcasts listening happen on iTunes.

How to listen to the Digital Marketing podcast?

Many digital marketing podcasts will be featured on the corresponding website. They will usually be embedded on a page and come complete with an audio player. Visit the page, hit play and turn the volume up. That’s all you need to do.

What is podcast advertising?

Podcast advertising is a type of marketing that is tied to digital audio files on topical subjects made available for download over the Internet. This type of advertising is non-traditional in format. It is usually compared with blog or Internet advertising in that it is a new way of reaching customers that is based on the social media phenomenon.