Are podcasts increasing in popularity?

Growth of the podcasting industry And while podcasts have been around for nearly two decades, the format has only just entered the mainstream. In 2021, the number of monthly US podcast listeners will increase by 10.1\% year-over-year (YoY) to 117.8 million.

Is podcast still popular?

Over the past decade, podcasts have seen a steady rise in popularity. According to Edison Research, 78 percent of Americans are now familiar with the term “podcasting” and more than 5 in 10 have listened to a podcast themselves.

Why does everyone have a podcast now?

Some people are starting a podcast because they have an existing business and a podcast is a great way to promote their products and services. Some of these shows are about a topic related to the business but not about the business itself. The business just acts as the sponsor of the show.

Why are podcasts becoming so popular?

Why do so many people like podcasts? One reason why podcasts got a popularity boost, is the on-demand nature of the medium. Nowadays, people are getting more used to enjoying whatever they want, whenever they want, be it tv shows, movies, music, news, etc.

Is the podcast market saturated?

The podcast market is already saturated with 1.5 million podcasts featuring 34 million episodes. That’s too many podcasts chasing a finite number of listeners. People can listen to music all day in the background while they work. A podcast requires your attention, plus it’s a time commitment.

How do podcasters make income?

Advertising and sponsorships are probably the first things you think of when looking for ways to make money from podcasting. They do all the work of finding advertisers, negotiating rates, getting the script, and more. You usually need a larger audience of at least 5K or 10K listeners per month to work with them.

Why are podcasts so popular?

Podcasts are unique in the rise of “screen-addicted” social media. They only involve your ears, rather than necessitating the gluing of your eyes to the screen like photo and video content do. This mobility, ease of use, and accessibility is the driving force behind podcast popularity.

Why are podcasts so important?

Why Podcasting Is So Important For Marketers. Podcasting has turned into one of the sultriest trend nowadays. It is a great way of promoting and conveying marketing pitch for most online advertisers. There are numerous advantages from podcasting that you can achieve if you can only learn how to utilize it.

How many people listen to podcasts?

There are more than 1 million unique individual podcasts

Why to listen to podcasts?

Get inspired! What inspires you? Stay educated and informed Learn new things in your areas of interest or hobbies. Check out a business or marketing podcast. Personal and Professional Growth Do you want to work on your own personal development? To Escape! Optimize Your Time Listen to podcasts while walking, driving, commuting, or working out.