Can my company name and brand name be different?

Ideally company names and brand names should be different A company name distinguishes one company from other companies. Sometimes, a brand name and the company name can overlap in case of famous brands like Sony, Nike or Shell, when the company realizes that one name is suitable to be the identity of all its products.

Does my business name have to be the same as my domain name?

The main difference between business names and domain names is that a business name is used for identification, branding and legal purposes whereas a domain name is primarily a digital address for your website. As such, your business name and domain do not necessarily need to match.

Can a company be a brand?

brand. Company refers to the organization that markets or produces products or services; brand refers to the image and “personality” a company applies to its products. In reality, the two can overlap. Famous brands such as Sony, IBM, Nike or Shell are also the names of the parent companies.

Can a company have a different brand name?

Multiple brand names can be registered under one company name. Whereas the trademark is just the name given to the products and services that are used as an intangible asset for the company. The name of the company can be registered by filing the RUN form with the ministry of corporate affairs.

How is trademark different from a brand?

Brand refers to is a name that relates to products and services offered by a company which evokes positive images and emotions to the consumer. On the other hand, trademark refers to a registered trade or brand name, logo, color, sound or slogan that basically identifies a company to its services or products.

What is the difference between brand name and domain name?

While the AMA (American Marketing Association) defines brand as a “name, term, sign, symbol or design, or a combination of these intended to identify the goods and services of a seller or a group of sellers, the domain name bears your unique identity on the Internet.

What is the difference between company and a brand?

In simple words, a company refers to the organization that produces products or services whereas a brand is something which is built through consumer perceptions and expectations. A brand is an identifying symbol, mark, logo, name, word and/or sentence that companies use to distinguish their product from others.

Can a company have different brands?

A company has a multi-brand strategy when their portfolio of products has different brands or names. For example, Nestlé has a multi-brand strategy with over 2000 different brands including KitKat and Nespresso.

How do I register a brand name under a company?

Here’s how you can apply for trademark:

1. Decide on your unique brand name and logo.
2. Conduct an online search.
3. Fill-in the trademark application.
4. Filing for the brand name registration application.
5. Scrutinizing of your brand name registration application.
6. Publication in Indian Trade Mark Journals.

What is the difference between a product name and brand name?

In this case, a product name identifies a specific product or service and becomes a brand name when the company starts using it. For example, the Toyota company operates using Toyota as its company name, and its products are cars.

Does your business name need to match your brand name?

Within those sub-brands, there are specific product models like the Toyota Sienna CE, the Toyota Sienna LE, and so on. A company’s brand architecture can get as deep as a well-researched family tree! What Does This All Mean? Bottom-line, your business name, brand name, and product or service name could all match, but they don’t have to.

Do I need a trademark for my product name?

Once you start using a product name in the marketplace, it becomes a brand name and should be cleared and protected as a valuable company asset. You should conduct a trademark search to ensure the name is clear for you to use.

Should I register the name of my product?

If it’s always a good idea to register the name of your company, does the same answer go for product names? In most cases, yes. Many companies choose to create original, distinctive names for their products in order to provide a second layer of identity.