Can you have different brands under one company?

The answer is yes–it is possible and permissible to operate multiple businesses under one LLC. Many entrepreneurs who opt to do this use what is called a “Fictitious Name Statement” or a “DBA” (also known as a “Doing Business As”) to operate an additional business under a different name.

What do you call a company with multiple brands?

Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products.

Can there be two brands with the same name?

Can Two Companies Have the Same Name? Yes, however, certain requirements must be met in order for it to not constitutes trademark infringement and to determine which party is the rightful owner of the name.

What is combination branding?

Combination branding refers to the use of a combination of brand names- a family brand name and an individual brand name. Such branding allows leveraging the family brand name while also creating a distinctive brand name that better suits the product.

How do companies that own several brands differentiate them to their consumers?

Companies with a multi-brand strategy can appeal to these types of consumers without leaving the brand. With a multi-brand strategy, each brand has its own identity and personality and typically appeals to a different audience. In some cases, consumers may not know what brands are part of the same family.

Why do companies launch multiple brands in one product category?

The advantage of a multi-brand portfolio is that it allows the company to cover all the different needs in a given category, especially when some of those needs are perceived by customers as being negatively correlated with other needs. Also, marginal brands consume a disproportionate amount of company resources.

Can a company have several brands?

Many companies have multiple brands within the same category. For example, Starwood Hotels and Resorts Worldwide has W, St Regis, Sheraton and Westin. For a multi-brand portfolio to be successful, each brand must be targeted to a specific segment and must embody a unique selling proposition, commonly known as USP.

What is multi-brand strategy?

A business strategy involving a company marketing several similar products as competitors, each with their own individual brand name. A Multi-brand strategy does have some advantages as a way of securing greater shelf space with little remaining for rival products.

What happens when two companies have the same name?

So, your company can have the same name as another company, and vice versa, with no claims of trademark infringement. However, if your business is using a company name that’s the same as another incorporated company, there could be grounds for a legal dispute, and you may not be able to legally use the business name.

What is family branding strategy?

Family branding refers to a marketing strategy that promotes a family of products or services under an umbrella brand. This is different from individual branding that promotes each product in a stand-alone fashion.

What is separate family name?

(iii) Separate Family Brand Name: Some companies classify the product produces by them in different families and then give separate brand name to each family.