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Can you run 2 ads at the same time on Facebook?
Run multiple ads within the same ad set to A/B test your messaging. Not only do ads within an ad set not compete with each other in the auction, but Facebook will also report the results of each ad separately. This allows you to run multiple ads to the same population at the same time—without increasing the cost.
Should you split test Facebook ads?
Split testing Facebook ads is one of the most effective ways to drastically improve ad spend ROI. It can also help you understand who your customers are and what they need most, informing future content creation.
What is split testing in Facebook ads?
Facebook Split Testing compares different versions of your ads so you can see what works best and improve future campaigns. For example, you can test the same ad on two different audiences to see which ad performed better. Or, to test two delivery optimizations to determine which selection yields better results.
How do you do the split test?
How to split test post-click landing pages
- Start with a reason to test.
- Create a hypothesis.
- Calculate your sample size.
- Make your adjustments.
- Eliminate confounding variables.
- Make sure everything is working.
- Drive traffic to your pages.
- Analyze and optimize.
How long should you test Facebook ads?
In general it’s best to test an ad at least 3-4 days before making a decision on how the ad is doing. During this time, you shouldn’t tweak any settings because that resets the Facebook ad algorithm. The testing phase also depends a little on the budget.
How do you split ads on Facebook?
As with any Facebook ad campaign, the first step is to select your campaign objective. Because you’re using video content as the ad, select Video Views from the Campaign Objective drop-down list. Then toggle the Split Test switch on. When you do this, a variable selection box will appear.