Do Apple prices go down when new products are released?

The new phone models usually take the spot at the high end of Apple’s pricing structure and the last one or two years of models slide down in price to become the “low cost” iPhone options. The pricing change occurs right as the new iPhones are announced, even if the new phones won’t ship for another month or two.

Why do phones get released every year?

Phone companies release new phones when they have them to out compete the competition. The market is not people who bought phones two years ago, but those who are shopping for phones today.

How often does Apple release new phones?

Apple tends to release new iPhone models every September, and despite the iPhone 12 and 12 mini launching a month later than usual in 2020, Apple returned to its normal schedule with the iPhone 13 launch in September 2021.

Why does Apple keep raising the price of iPhones?

What Apple is clearly trying to do is to push consumers to spend more and more money on the iPhone. Each year, it raises the price a little so that no one gets sticker shock, until — in just four year’s time — the pricing for the low-end and the high-end have completely switched.

How often does Apple release new hardware products?

Apple’s customers and the press expect new hardware product updates for each product category from Apple every year, but Apple’s corporate secrecy makes it difficult to predict when new products will be released. Complicated, scattered data, put together here for easy reference.

Why does Apple release a new iPhone operating system every year?

Apple releases a new mobile operating system every year, and that keeps a powerful cycle in motion. Each fall for the last few years, people have rushed to download the latest and greatest version of iOS, which is designed for — and, as a result, works best on — the newest hardware that is also released around the same time.

What does Apple’s new pricing strategy mean for the mid-range?

In other words, the mid-range market is going to get bigger, which means more innovative phones with great specs and relatively low prices. Although Apple’s new pricing strategy essentially makes the mid-range larger, it can’t be denied that it also moves the high-end further up.