Do business accounts on Instagram get less views?

Earlier this year, Instagram released a statement clarifying that there was no difference in the feed presence of personal or business profiles, so changing between the two would have zero effect on reach. The results showed that engagement for personal profiles was about 1\% higher than for business profiles.

What happens if you switch to a business profile on Instagram?

Switching to an Instagram business account gives you the ability to access built-in insights about your account and its performance. You’re able to take a look at your post performance, follower activity and audience insights.

When should you switch to a business profile on Instagram?

Users interested in closely understanding who their followers are, when they’re active on Instagram and where they’re located (to name a few details) should consider switching to business profiles. You can leverage this valuable information to optimize your content.

Do business profiles get less likes?

The results found that the business account had significantly (statistically) LESS likes than the personal account, lending support to my hypothesis that Instagram business accounts have lower organic engagement than Instagram personal (default) accounts.

What are the disadvantages of business account on Instagram?

The Advantages and Disadvantages of Having an Instagram Business Account

• Cannot Limited Direct Messages.
• Pay to Play.
• Features Not Available to Everyone.
• Competition Can Gain Insight.
• You Can’t Go Private.

Is it better to have a personal or business Instagram?

So if you are personality-based brand (like a blogger or Instagram influencer) and feature both personal and business content on your account, sticking with a personal account may be better, as your followers may engage with your account more than if you limit your content to just business posts.

Is a business Instagram account better?

Sure, personal Instagram accounts let you post the same great photos as an Instagram business account, but a business account comes with more premium features. This means more ways for your potential customers or clients to reach you, as our first benefit explains.

Can I switch from business to personal Instagram?

Open Instagram on your phone. Now go to your profile and tap on Menu in the upper right corner. Then tap on Settings and then Tap on Account. Tap on Switch to Personal Account.

Can you switch from business to personal Instagram?