How can I promote my SaaS business?

One of the best ways to promote a SaaS startup is by sharing customer success stories. Share detailed case studies and testimonials on your website, sales landing pages and social media profiles. They are often much more convincing to prospective customers than an advertisement or list of product features.

What are SaaS sales?

In simple terms, SaaS sales is the process of selling your company’s web-based software to clients. Business-to-Business (B2B) focuses on selling services to other companies rather than individuals. Salespeople who sell SaaS software focus on acquiring new customers and retaining or upselling current customers.

What is the role of marketing in SaaS companies?

Build Personas to Make Sales More Efficient. One of the first marketing exercises a product-first SaaS company should engage in is the creation of personas.

What are the steps in a marketing strategy?

Define the Need. The first step in developing a marketing strategy is to define the need. If a need has been defined by other purveyors, your task is to develop a strategy to convince the client that your product is better than your competitor’s. Witness the fast food wars as an example of competition for consumers with a defined need.

What does SaaS marketing mean?

Software-as-a-service (SaaS) is a mechanism through which companies offer the functionality of their apps, which remain on their company servers, to other companies or customers. SaaS Marketing is the process of promoting the service that SaaS companies provide.

What is SaaS sales model?

‘The ideal SaaS sales model is complete customer service,’ writes York. ‘However, this requires that your customers be willing and able to service themselves.’ Companies who use such a method, like Dropbox and Yammer , acquire their customers online, most of whom are single users or small teams.