How can salons increase retail sales?

9 Ways to Boost Spa and Salon Retail Sales

1. Samples. Providing product samples is one of the easiest, most effective steps you can take to increase total retail sales in your spa or salon.
2. Educate & Up-sell.
3. Get Online.
4. Incentivize!
5. Word of Mouth.
6. Create Personalized Coupons.
7. Reward Your Sales Team.
8. Keep It Clean & Cute!

How do beauty salons attract customers?

9 Unique Ways for Salons to Attract New Clients

1. Exhibit at a hair & beauty show.
2. Have your own YouTube channel.
3. Posters in popular places.
4. Sponsor a charity event.
5. Update your Google My Business Listing (GMB)
6. Promote a Lunch Time Package.
7. Run Paid Search Ads.
8. Create an Insta-Friendly Space in Your Salon.

Why is retail important in a salon?

Client Loyalty – Powerful retailing shows you care about your clients individual needs. Personalised and bespoke hair care packages make clients feel they are being ‘looked after’. This boosts client loyalty and retention.

What products should I sell in my salon?

Top products to sell in a hair salon include a conditioner, a shampoo, a hair treatment, and several styling products. It’s also a good idea to select one or two brands and to solely choose products from those lines.

How can I increase my spa sales?

Here are 10 actionable tips to boost your spa retail sales in 2021:

1. Choose the right products to sell at your spa.
2. Perfect your spa displays.
3. Train and educate your staff.
4. Set sales targets and incentivize your employees.
5. Employ personalized marketing.
6. Offer a test drive.
7. Give offers and discounts.
8. Bundle up.

How do I sell my retail product in a spa?

Take the Fear Out of Retailing: 10 Tips to Boost Retail Sales at…

1. Ask clients right questions.
2. Don’t sell to clients – educate them.
3. Show and tell.
4. Have a good professional image.
5. Be a true believer in the line you sell.
6. Offer exclusive spa products.
7. Keep your retail shelf well-stocked, organized and clean!

How do salons get new clients?

9 Steps To Build Your Salons Clientele

1. Develop an offer clients can’t say no to.
2. Build a marketing strategy that will effectively get your message out.
3. Use local businesses to help get your offer out.
4. Make sure your salon has a good reputation.
5. Encourage past clients to recommend new clients.
6. Run paid advertising.

How do you talk to clients in a salon?

The Importance of Communication in a Hair Salon

1. Active Listening. It’s important to hear what your client is saying, and to actually listen to them.
2. Be Professional.
3. Be Patient with Communication.
4. Ask the Right Questions.
5. Encourage Openness.
6. Continued Interaction.
7. Want to Learn More?

What is retailing in a salon?

Selling retail in a salon is part of the service. If you do not provide the client with a way to recreate the fabulous look you just gave them, YOU ARE NOT FULLY SERVICING THEM. Selling them retail for style maintenance is doing them a favor. You are the professional and know what is best for their hair.

Is a hair salon a retail business?

Retail businesses sell finished goods to consumers in exchange for money. Retail businesses can include grocery, drug, department and convenient stores. Service related businesses such as beauty salons and rental places are also considered retail businesses.

What are the five basic steps to selling in a salon?

What are the 5 steps of the sales process?

• Approach the client.
• Discover client needs.
• Provide a solution.
• Close the sale.
• Complete the sale and follow up.

How to run a successful retail business from a salon?

The idea of retailing within your salon becomes a lot easier and more enjoyable if your staff are truly passionate about the products they are working with and using on a daily basis. It is also worth noting that you too need to set your expectations on retail sales and targets when you hire your staff.

How do I choose the right products for my salon?

Choose products you believe in! Once you choose to only sell products you personally believe in, the idea of retailing in your salon becomes a lot easier. You will no longer feel like you’re selling anything – you’re just simply recommending products you know will fulfill your clients’ hair needs.

What are the pros and cons of selling retail?

2. Retail has a much higher profit margin to the salon than service sales do. Selling retail in a salon increases the salon’s bottom line. This means you are helping grow the salon and helping it succeed. This is job security. Did you know that 85\% of Salons FAIL?!

Why do I need to sell my salon?

Your staff are the lifeblood of your salon, developing relationships with clients and providing them with a great service to keep them on your books. Your staff are generally very well trusted by their clients which means they have an established opportunity to sell.