How did LEGO growth its business?

More children and fans played with LEGO® bricks during the year. Strong consumer demand resulted in double-digit growth of consumer sales, revenue, and operating profit as well as substantial market share gains. Strategic investments designed to deliver sustainable growth in the long-term continued.

Why is LEGO a great company?

Their corporate culture is based on openness, trust their company’s core values; Creativity, Imagination, Fun, Learning, Quality & Care, which are reflected in everything they do.

Is LEGO the most successful toy company?

Today, LEGO is one of the largest, most profitable toy companies in the world. With so much success, it’s easy to forget the company at one point was on the verge of bankruptcy. In 2003, LEGO was $800 million in debt.

What is Legos strategy?

Much of this success is due to the LEGO marketing strategy, which embraces digitalization and emphasizes knowing its customer base. By staying true to the brand identity it established in its inception and merging it with modern marketing techniques, LEGO has managed to keep at the forefront of the competition.

How did LEGO save itself?

With everything going digital, Lego had to find a way to adapt. By breaking into the toys-to-life market (or video games where physical action figures interact with those on screen), Lego was able to stay relevant, while still remaining true to itself and its purpose.

What were the success factors of LEGO company?

Here are the four building blocks of Lego’s success:

• Consistency is key. Lego’s quality standards are top-notch.
• Build collaboration into the design process. While design is a factor in Lego’s success, it was almost the architect of its downfall.
• Make your mission clear.
• Keep on inspiring.

When did LEGO become so popular?

LEGO, plastic building-block toys that rose to massive popularity in the mid-20th century. LEGO blocks originated in the Billund, Denmark, workshop of Ole Kirk Christiansen, who began making wooden toys in 1932.

Is Lego still popular in 2020?

Invented in 1949, LEGO is still the strongest and most valuable toy brand. In 2020, it enjoyed about 6.5 billion U.S. dollars brand value. The BSI (Brand Strength Index) score of LEGO is 90.6, which is exceptional and has an AAA+ brand rating. The biggest LEGO brand developing market is China.

Are Legos profitable?

COPENHAGEN, Denmark (AP) — Danish toy company Lego said Tuesday that it saw consumer sales soar 36\%, revenue grow 46\% to 23 billion kroner ($3.62 billion) and net profit going up 140\% to 6.3 billion kroner ($992 million) during the first half of 2021. All market groups delivered double-digit consumer sales growth.

What makes LEGO successful?

What makes Lego a success is the leaders’ mindset that when you were trampled down by problems, what you need to do is to pick up the pieces and move on – giving up is not an option! 2. Continuous innovation – don’t procrastinate! When your product is a success, don’t procrastinate!

How much is Legos brand worth?

Lego Group is worth $7.57 billion, making it the world’s most valuable toy brand by far, according to consultancy Brand Finance. Its brand value measurement is made up of factors including business performance and the value of the brand if it were to be licensed.

How did Lego turn around its financials?

Helped in part by Blockbuster films and headline capturing partnerships with the likes of Star Wars that sustain a strong brand awareness, the secret sauce of LEGO’s financial turnaround has been successfully tweaking its operating model to meet changing business model pressures. Just over 10 years ago, LEGO found itself on the brink of bankruptcy.

What lessons can we learn from Lego’s business model?

Lesson learned: use size and financial might to create physical barriers to entry for early stage competitors. LEGO’s business model had historically been guided by two principles: capacity for innovation and commitment to quality.