How do I reduce audience size on Facebook?
You can optimize your Facebook audiences by clicking on the “Narrow Audience” button under the Interests section. Once you click on this button, you can add another layer of interests. The people in your target audience must match at least one interest from both layers.
How do I increase the size of my audience on Facebook?
Go to the Audiences tab in your Ads Manager. Select Create Audience. Choose Lookalike Audience. Select your Custom Audience.
What is Facebook audience expansion?
Targeting Expansion enables Facebook’s ad algorithms to show your ads to a broader potential audience than those who fit your specific ad targeting selections. “You can use this option when you want us to show your ad to additional people who we think would get you more and/or cheaper results.
How do you find audience interest?
Log in and head over to your Business Page Insights. Look for the “People” link in the lower left-hand corner. You’ll quickly get a breakdown of audience location, gender, and age ranges. You can also go into your advertising account under the Business Manager to access more audience insights.
How do I target my audience?
13 Tactics To Find Your Target Audience
- Create Reader Personas.
- Conduct User Surveys Regularly.
- Use Google Analytics.
- Find Your Target Audience On Facebook With Facebook Insights.
- Find Your Target Audience On Twitter By Connecting To Your Twitter Followers Dashboard.
- Run An Annual Audience Survey.
- Monitor Your Social Activity.
What is narrow targeting?
Small companies narrow their target markets to better reach their core customers. These are the customers who use their products most often and spend the most money. Narrowing a target market has certain advantage, including rendering competitive strategies less effective.