Table of Contents
How do you conduct analyst briefing?
Now, you are ready to think about the Art of the Briefing.
- Step 1 – Align Goals. The first thing to do is be clear about your goal for the briefing.
- Step 2 – Tell a Story. There is a lot of content that analysts suggest for briefings.
- Step 3 – Optimize the Materials.
- Step 4 – Test for Authenticity.
What is a Gartner vendor briefing?
A Vendor Briefing is a research tool for industry analysts, and an opportunity for an IT vendor to present its products, services and business strategies to analysts who cover the vendor specifically or a related technology or market.
What should be included in an analyst briefing?
Your first briefings with analysts should cover as much information as possible, including your vision, go-to-market strategies, and products. Subsequent briefings should not only include updates to products, but also evidence of execution and market traction.
What questions should I ask my Gartner analyst?
Good questions to ask your analysts:
- What is our biggest competitive challenge and how do we overcome it?
- We think we know the pain-points of our customer.
- Which vendors should we be looking at partnering with to stay competitive?
- What do you see as our biggest opportunity in the market?
What is the point of an analyst?
Business analysts help facilitate solutions for stakeholders When a business needs to solve a current or future problem it’s a business analyst’s job to help facilitate a solution. Mainly we help by working with stakeholders to define their business needs and extract their requirements for what must be delivered.
What is a briefing deck?
A briefing deck, as in, “where’s the deck on this?”, is a series of PowerPoint slides printed on paper and presented in a stack. A typical deck may have more than 50 pages, each page containing several main “bullet” points accompanied by a hierarchy of subordinate bullets.
What is an analyst briefing?
An analyst briefing is an opportunity for vendors, within an industry or market, to present their business strategy, products and services. During this meeting information flows from the vendor to the analyst and the meeting may or may not be interactive.
How do you get featured in Gartner?
Nominated vendors must be less than 10 years old with annual revenue less than $100 million. They also cannot have been featured in a vendor rating, Magic Quadrant, or previous cool vendor report. The vendor must be considered innovative or transformative for products, services or initiatives.
What is Gartner good for?
Guidance for achieving stronger business outcomes in a digital world. Market-leading data and actionable insights for business measurement, optimization and transformation. Industry-specific best practices to solidify strategic decisions, achieve exceptional results and harness digital to fuel business growth.
How do I become a good stock analyst?
The qualifications to begin a career as a stock analyst typically include a bachelor’s degree in finance, economics, or accounting and experience working at a financial services company. To be an effective stock analyst, you need excellent mathematical reasoning, analytical, and critical thinking skills.
What is a vendor briefing?
A Vendor Briefing is a research tool for industry analysts, and an opportunity for an IT vendor to present its products, services and business strategies to analysts who cover the vendor specifically or a related technology or market. During a Vendor Briefing, the flow of information predominates from vendor to analysts and is not interactive.
How do I request a briefing from Gartner?
Requesting a Vendor Briefing To request a briefing with Gartner analysts, complete our Vendor Briefing online form. If you are not a Gartner client, please complete a one-time registration prior to filling out the Vendor Briefing online form. Vendor Briefing Process and Typical Lead Time
What is an analyst briefing and do you need one?
What Is an Analyst Briefing? Every analyst firm or large consultancy worth its salt will offer once-a-year calls – often called “vendor briefings” – to technology providers, software companies and other companies that make products their clients might need.
What is the typical venue for a vendor brief?
Typical Venue for a Vendor Briefing. Vendor Briefings are typically 30 to 60 minutes in length with 1-2 analysts and are conducted via phone using Gartner’s web conferencing platform. Dialing instructions are provided upon analyst confirmation.