How does Apple influence consumer Behaviour?

The key factor that influences consumers’ behavior is the ability of Apple’s products to meet their specific needs and expectations (Schiffman & Kanuk, 2000). Apple’s campaign strategy urges customers to think differently in terms of technology and new experiences with the iPhone.

How does Apple target their customers?

Apple targets its customer segment by tailoring products, services and overall business approach to appeal to the members of segment to a maximum extent.

Why do consumers buy iPhone?

They provide updates and pass advances in technology to their consumers for free. They offer outstanding customer service when the need arises. As much as they cost, they do give back, so an iPhone user knows they won’t be stuck with an unusable phone.

What are the consumer characteristics that Apple needs to influence?

In terms of psychological factors, Apple mainly uses following 4 aspects in its marketing strategy in order to influence customer behavior, which are motivation, sensation and perception, learning and memory, beliefs and attitudes.

How does Apple manipulate the market?

In fact, Apple relies most on two completely different strategies: product placement (especially with celebrities and in popular shows) and the buzz created by positive reviews in the media. Even if you don’t have Apple’s resources and budget, you can still take advantage of this approach to increase your market share.

What is a consumer’s experience and beliefs about Apple?

Cognition is defined as a consumer’s knowledge, meanings, and beliefs about Apple, in this case, based on experience and retained memory. The feelings, moods, evaluations, emotions of the affective system are related to the cognitive system and effect cognitive processes (knowledge, meanings, and beliefs).

How does Apple use consumer data to drive purchase behavior?

Once a consumer purchases a product or downloads iTunes Apple has access to data the company leverages. Apple uses this information to gain significant insight into the consumer and what drives purchase behavior.

Does Apple scare off consumers with the iPhone?

It didn’t scare off consumers, though, and Apple sold a million iPhones in less than three months. Typing speeds on the iPhone still may not rival a pair of BlackBerry thumbs at their peak, but predictive-text software, spell check and, later, cut and paste have made it a usable alternative.

How does Apple position its products to attract consumers?

Apple also positions each product emphasizing its innovations and communicating differentiated benefits to its consumers effectively.