How does ASOS work?

ASOS is an online fashion destination for 20-year old millennials. Its online platform works by choosing the best fashion items from a variety of brands and grouping these items with the company’s products. In part, through marketing strategies that focused on brand awareness and popularity.

What is the purpose of ASOS website?

Our mission is to become the world’s number-one destination for fashion-loving 20-somethings. ASOS is a unique, multi-platform experience that truly resonates with the people who use it, because it’s built by them. It’s a place to develop your own style and be inspired… and, of course, to shop.

What kind of shop is ASOS?

cosmetic retailer
ASOS plc (/ˈeɪsɒs/ AY-soss) is a British online fashion and cosmetic retailer.

What pricing strategy does ASOS use?

ASOS have adopted the affordable & competitive pricing strategy. They have wide range of products covering the whole spectrum of prices. The products which are sold are of good quality but at a cheaper rate. They have mid-season and end-season sales in which they sell product at a much-discounted rate.

Do you have to pay customs for ASOS?

Online fashion retailer ASOS has said its customers will not have to pay any new customs duties or import taxes as it will ship items from its EU-based warehouse. Amazon UK has opted for an “import fees deposit” which applies an estimate of import fees applicable to the delivery region.

Is ASOS real brands?

At ASOS, we only stock genuine and authentic items, bought directly from the brands we offer – we don’t buy fakes, so you can be sure the item you’ve received is genuine.

How many items are on ASOS?

Well, for starters, ASOS has over 80,000 products coalesced into one destination and searching for something as simple as a pair of jeans yields over 700 results.

Who is ASOS target market?

ASOS says its target audience is 20-somethings.

What is ASOS unique selling point?

Driven by its core values i.e. Authentic, Brave, Creative- ASOS’ unique proposition for customers, focuses on designing and curating the most relevant fashion, face, and body products for every fashion loving 20-something and amuse them with delivering compelling, friction-free digital experiences.