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How does YouTube afford to pay people?

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How does YouTube afford to pay people?

YouTube monetizes videos via pre-roll, display, and other advertising formats. Advertisers pay based on clicks and impressions. YouTube gives the content creator 55\% of this revenue and takes 45\% for itself.

Is YouTube profitable as a company?

Last year, YouTube’s ad revenue grew 31\% to $20 billion, versus overall revenue growth at Alphabet of just 13\% to $183 billion. And in the first quarter, YouTube’s ad sales jumped 49\% to $6 billion, beating the 34\% growth of Google’s total pie. YouTube doesn’t disclose its expenses however, and they could be extensive.

How much money does YouTube take from views?

The actual rates an advertiser pays varies, usually between $0.10 to $0.30 per view, but averages out at $0.18 per view. On average, a YouTube channel can receive $18 per 1,000 ad views, which equates to $3 – $5 per 1000 video views.

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Does YouTube not make profit?

Still, YouTube hasn’t become a profitable business. The online-video unit posted revenue of about $4 billion in 2014, up from $3 billion a year earlier, according to two people familiar with its financials, as advertiser-friendly moves enticed some big brands to spend more.

Does YouTube make a profit 2020?

In 2020, YouTube’s global advertising revenues amounted to almost 19.77 billion U.S. dollars, up from 15.15 billion U.S. dollars in the preceding fiscal period.

Is YouTube profitable for Google 2021?

YouTube generated over $6 billion in ad revenue in the first quarter of 2021 alone. If the trend continues, 2021 will be YouTube’s most profitable year yet. While it’s still too early to tell, it’s quite likely that Alphabet will earn well over $20 billion just from YouTube advertising.

Does YouTube make profit for Google?

YouTube: share of Google revenues 2017-2020 In 2020, YouTube’s advertising revenue accounted for approximately 10.9 percent of Google’s total revenue. That year, the video platform’s annual ad revenues amounted to 19.77 billion U.S. dollars, up from 15.15 billion U.S. dollars in the previous year.

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Who is the CEO of YouTube?

Susan Wojcicki (Feb 5, 2014–)
YouTube/CEO