How is app store optimization done?

How is app store optimization done?

App Store Optimization (ASO) is the process of improving app visibility within the app stores and increasing app conversion rates. The major app stores are App Store for iOS and Google Play for Android. You can do so by optimizing your App Name, App Title, App Icon, App Screenshots and App Rating.

How do I optimize apps on Android?

  1. Reduce Application Size. One of the easiest way to improve your android app performance is by reducing the size of your application.
  2. Minimize Activity Leaks.
  3. Consider Low configuration devices.
  4. Optimize Android Encryption Performance.
  5. Avoid Deprecation.
  6. Optimize Offline mode.
  7. Optimal Frame Rate.
  8. Minimize App Launch Time.

What is enable app optimized?

Google has now added “App install optimization” to Play Store on Android. The new feature aims to make apps install and launch smoother and faster on your device by analyzing the application’s usage.

How do I increase app downloads organically?

Further optimizing the app page itself to improve conversion, for instance, by creating right app icon or adding a preview video, eye catching screenshots and an engaging description, helps to boost the number of downloads, which in turn boosts the number of reviews and overall visibility of the application.

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What is App Store Optimization and how does it work?

What Is App Store Optimization? App Store Optimization (ASO) is known by a few names, including App Store Marketing and Mobile App SEO. ASO is fundamentally about improving the visibility of your apps inside an app store search engine such as Google Play or Apple App Store.

How can I boost my app marketing strategy?

To help you boost your app marketing strategy (along with your app store ranking!), I’ve put together a list of 10 favorite ASO tips, many of which have their roots in well-known SEO strategies marketers know and love. Let’s dive in! 1. Understand your customer and your competition

What are App Store keywords and how do they work?

The App Store has a 100-character keyword field. It exclusively uses title and whatever keywords or keyword phrases you include in these 100 characters to determine which search strings your app will show up for.

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What is the best way to rank an app in Aso?

For best results with ASO, include relevant keywords within your title, as this text heavily factors into app store search results. In fact, our friends at TUNE recently conducted a study of the top 25 ranking positions and found that apps with a relevant keyword in their title ranked, on average, 10.3\% higher than apps without a title keyword.