Is a higher bounce rate better or worse?

A higher bounce rate indicates fewer visitors are clicking on links to other pages on your site, whereas a lower bounce rate indicates more visitors are clicking to other pages.

What is considered a good bounce rate?

So, what is a good bounce rate? A bounce rate of 56\% to 70\% is on the high side, although there could be a good reason for this, and 41\% to 55\% would be considered an average bounce rate. An optimal bounce rate would be in the 26\% to 40\% range.

Is a 35\% bounce rate good?

Anything over 85\% is probably a “bad” bounce rate. Between 70-85\% is in the red zone. Between 55-70\% is average. Between 35-55\% is good.

What is a good bounce rate 2020?

A good bounce rate for your site is mostly dependent on the type of website. Content websites have average bounce rates between 40-60\%, while service and retail sites see average bounce rates between 10-40\%.

Is low bounce rate good?

Generally speaking, a low Bounce Rate means you are doing well and a high Bounce rate means there could be an issue with your website’s design, usability, SEO/content or functionality. What’s a “normal” Bounce rate? In our experience, we typically see Bounce Rates between 40\%-60\%.

Does a high bounce rate hurt SEO?

Typically visits who bounce click the “back” button to go back to their previous search results or may close the browser window all together. If your bounce rate is high, this can effect SEO results as a high bounce rate is a sign of poor content to Google and other major search engines.

What does a high bounce rate mean?

A high bounce rate on your site indicates your landing experience is not meeting your visitor’s expectations. Ideally, you want your site visitors to be captivated by your content the second they land on your site. A high bounce rate can mean a few things: Your visitors didn’t find what they were looking for.

What is a good bounce rate for SEO?

As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.

Is high bounce rate bad?

A high bounce rate is anywhere in the 70s or higher in conjunction with low conversion rates. Higher bounce rates and low conversions are always bad — and that’s what you should focus on. The confusion comes in when you have high bounce rates that are perfectly normal, like those of blog pages.