Is Amul a good company?

Very good company & Helpful to the internship student as i was an intern. The Company is good but they have to select some better new management students for their future growth as ITC is doing well in some market to beat Amul milk. They have to provide stock timely.

Why should we choose Amul?

Today, the brand has enabled farmers to be entrepreneurs and earn their own living. The whole process is transparent has ensured that there is no exploitation. The Amul brand has proved that it is not just a product but a movement that represents the economic freedom of farmers.

Which country uses Amul?

At present, Amul exports milk and other dairy products to about 20 countries, including the US, West Asian countries, Philippines, Thailand, Malaysia, Hong Kong, Australia, New Zealand, Japan, Afghanistan, neighbouring Bangladesh, Sri Lanka and Nepal, among others.

How is Amul different from other brands?

Another difference is that Amul focuses on local and hyper-local markets. A few decades ago, Indian shoppers preferred international brands, especially when it came to food products, according to Sodhi. “Amul’s competition isn’t multinational brands, it’s the regional and city brands,” he added.

Who is the brand ambassador of Amul?

Shri. Ashok Kumar Sharma, Ambassador of India to Finland, Dr. Suresh Babu, Ambassador of India to Mongolia & Shri.

Who is the target audience of Amul?

Amul is a brand for the entire family. Our target audience starts from consumers aged five to people in their 70s. We cater to all income groups.

What is Fullform of AMUL?

amuldairy.com. ‘Amul (The Kaira District Co-operative Milk Producers’ Union) is an Indian dairy cooperative society, based at Anand in the Indian state of Gujarat.

What is AMUL strategy?

What is Amul’s pricing strategy? Amul has a low-cost pricing strategy for products that are consumed regularly. This pricing strategy of Amul made it affordable for its target audience. Increasing the price of goods proportional to their audience’s increase in income helped them retain their customer base.