What are examples of gamification?
10 Amazingly Successful Examples of Gamification
- The Samsung Nation.
- The US Army.
- Jillian Michaels Fitness Program.
- Starbucks.
- Nike+ Run Club.
- Progress Wars.
- Nissan Carwings.
- Beat The GMAT.
What are gamification services?
Gamification is adding game mechanics into nongame environments, like a website, online community, learning management system or business’ intranet to increase participation. The goal of gamification is to engage with consumers, employees and partners to inspire collaborate, share and interact.
What is gamification in HRM?
HR Gamification involves applying behaviour-motivating techniques from games to non-game situations. With a growing number of tech-savvy millennials and Gen Zers in the workforce, and tougher competition than ever for strong candidates, gamifying HR activities can be the engagement edge employers need.
How do brands use gamification?
The central objective of gamification as a marketing tool is to boost sales and increase profit. These customer-oriented games have benefits that propel companies closer to reaching their objectives. They aid in collecting customer data, increasing engagement, boosting the company brand and promoting repeat business.
Is competition a gamification?
Competitive gamification is certainly becoming a hot, new business theme in modern corporate development these days. It has been demonstrated to be effective in sales, where game mechanics based on competitive models are used to promote a “competitive interest” in engaging customers and closing deals.
What is gamification and how does it work?
Gamification uses techniques and elements – such as competition, actions, rewards, points, personalisation – that game designers use in traditional games to encourage actions in non-game context in order to help brands achieve specific marketing objectives.
How can gamification be used to increase customer engagement?
Nike are great at creating an ecosystem that incorporates product, customer personas, and lifestyle. The Nike+ Run Club app is a perfect example of how to use gamification to increase engagement and interactivity while maintaining top-of-mind awareness.
What can we learn from Nike’s success with gamification?
One of the main gamification features in the app is the ability to win trophies and badges by taking part in challenges. All of this contributes towards a more realised customer experience. There’s plenty to be learned from Nike’s gamification example. Look, we are a humble bunch here at SMACK.
What are non-gaming platforms and how do they work?
These existing, non-gaming platforms can include websites, apps, microsites, online communities, digital adverts, company intranets and more.