Table of Contents
- 1 What are good email marketing metrics?
- 2 What is a good response rate for email marketing?
- 3 How do you measure email marketing?
- 4 What is a typical email response rate?
- 5 What is an email clickthrough rate?
- 6 What are the email marketing industry benchmarks of 2020?
- 7 What are the average email marketing rates for SMEs in the UK?
What are good email marketing metrics?
Email Marketing Metrics Every Marketer Needs to Know
- Open rate. Open rate has long been one of the simplest, and most universally used metrics by email marketers.
- Click-through rate (CTR)
- Conversion rate.
- Bounce rate.
- Number of unsubscribes.
- List growth rate.
- Spam complaints.
- Forwarding rate/email sharing.
What is a good response rate for email marketing?
How Does an Email Response Rate Work? According to experts, a good response rate should be at least 10\%, but a few experienced marketers say response rates can be anywhere from 10\% to 25\%.
What are email benchmarks?
Email marketing benchmarks are metrics a business or organization uses to gauge the success of their email marketing efforts over time. Common email marketing benchmarks include open rate, click-through rate, conversion rate, bounces, and unsubscribes.
What is the average email open rate 2021?
Email open rate is the percentage of the total number of subscribers who opened an email campaign. These rates can vary depending on the subject line and the relevancy of the subject matter for subscribers, but we found an average open rate of 18.0\%.
How do you measure email marketing?
9 Important Email Marketing Metrics to Measure
- Open Rate. Your open rate is the percentage of your email recipients who opened your email.
- Click-Through Rate.
- Unsubscribe Rate.
- Complaint Rate.
- Conversion Rate.
- Bounce Rate.
- Forward/Share Rate.
- Campaign ROI.
What is a typical email response rate?
On average, some people may say a good response rate to aim for is 10\%. This number could be higher or lower by 5-10\%, depending on how experienced you are and how much work you’ve put into your campaign.
What is the average response rate for emails?
Some specialists claim that an adequate average email response rate can be estimated at 10\%. For cold emails, however, the benchmark is 30\%. Yet, it’s natural that your average response rate may be lower if you don’t have enough marketing experience.
What is a good open rate for newsletters?
If you just look at industry benchmarks across the board, you can get a good idea of how your emails should be performing: Your average email open rate should be between 12-25\%. Your average click-through rate should be between 2-5\%. Your average click-to-open rate should be between 10-22\%.
What is an email clickthrough rate?
Click-through rate for email is the percentage of people who clicked on at least one link in your email message. To calculate it simply divide the number of total people who clicked by the number of delivered emails and multiple that ratio by 100 to arrive at your email CTR percentage.
What are the email marketing industry benchmarks of 2020?
Without further ado, here are the email marketing industry benchmarks of 2020. Average open rate: 25.35\% Average click rate: 3.82\% Average unsubscribe rate: 0.39\% Average bounce rate: 0.83\% The open rate shows the percentage of the total subscribers that opened the email campaign.
What are the benchmark statistics on email response?
The benchmark statistics on email response vary depending on the types of email platform vendor used to send email. Lower-cost platforms tend to have SMB customers who are less well-known brands and this will mean that they have a different response from higher-cost enterprise email platforms which are better-known brands.
What is the average open rate for email marketing?
Email open rate. Email open rate is the percentage of the total number of subscribers who opened an email campaign. These rates can vary depending on the subject line and the relevancy of the subject matter for subscribers, but we found an average open rate of 17.92\%.
What are the average email marketing rates for SMEs in the UK?
Across all industries the average results for UK SME email marketing campaigns were: Open rate: 24.79\% (2016: 24.88\%) Click-through rate: 4.19\% (3.42\%) Unsubscription rate: 0.49\% (0.52\%) Click-to-open rate: 11.88\% (10.88\%) Unsubscribe-to-open rate: 2.59\% (2.72\%)