What are some of the differences between LinkedIn showcase pages and other LinkedIn pages?

Differences Between Showcase Pages and Other LinkedIn Pages

• Showcase Pages have a larger hero image.
• They have a two-column newspaper-like layout for content posts.
• Unlike Group Pages, businesses can advertise and buy sponsored updates.

What is the purpose of a LinkedIn showcase page?

Showcase Pages are extensions of your LinkedIn Page, designed to spotlight individual brands, business units and initiatives. Once created, they’ll be listed under ‘Affiliated Pages’ on your main LinkedIn Page.

Should I use showcase pages on LinkedIn?

Showcase Pages are a good way to focus on your product or service in detail with a large custom banner, called the ‘hero’ image, and a description. 3. Showcase Pages are displayed in LinkedIn search results. As such, they can be an effective way of driving traffic to your Company Page and increasing brand awareness.

Can you convert a LinkedIn showcase page to a company page?

There is no way to convert a showcase page to a business page. If the page already exists and you have followers, you may want to explore how to maximize the use of the existing Showcase Page rather than attempting to move or convert the showcase page to a business page and losing followers.

How do I create a successful LinkedIn showcase page?

LinkedIn Showcase Page Best Practices

1. Title. This is where you want to be really unique.
2. Description. Provide an overview of what the page is about while still engaging your target audience.
3. Website URL. This is a great opportunity to direct some traffic to your company website.
4. Logo.
5. Hero Image.

What are the different types of LinkedIn pages?

LinkedIn offers a number of different types of company pages in an ever more confusing nomenclature. There are company pages, showcase pages, affiliate pages and even acquired pages.

How does showcase work on LinkedIn?

To add a Featured section or add work samples on your profile: Click the Me icon at the top of your LinkedIn homepage. Select View profile. Click the Add section button in your introduction section. Click Featured from the dropdown that appears, and select the type of work sample you’d like to showcase.

Where is my LinkedIn showcase page?

All the showcase pages you’ve created are found in a list on the right side of your LinkedIn company page.

Is LinkedIn business page free?

Anyone with a company name and company email address can create a LinkedIn Company Page within minutes. The best part is that it’s free and easy. LinkedIn has 200 million members.

How do you create a showcase page on LinkedIn?

To create a Showcase Page:

1. From your LinkedIn homepage, click the Work icon.
2. Click Create a Company Page.
3. Click Showcase page.
4. Enter the required information as indicated by an asterisk.
5. Click the box verifying that you have the right to act on behalf of the organization in creating the Showcase Page.
6. Click Create page.

How many LinkedIn showcase pages can I have?

25 Showcase Pages
You can create up to 25 Showcase Pages through a parent LinkedIn Page.

Should my company have a LinkedIn page?

Yes, you do. Even if you work for yourself as a consultant, practice owner, coach, or sole proprietor, you should have a page for your business on LinkedIn. You should have a company page is so that you can list a place of employment on your personal page.

What is a LinkedIn showcase page and how to create one?

A LinkedIn Showcase Page is in addition to a LinkedIn Company Page that enables you to create a community of followers around content on a specific subject. Within a Showcase Page, you can create a very, focused, relevant content experience for a particular target audience, which drives even deeper engagement with your brand.

What is the difference between a showcase page and a company page?

Unlike Company Pages, there are no careers, products, or services tabs at the top of the page. All Showcase Pages link directly back to the business page. This means your pages are all centralized around your company. Employee profiles cannot be associated with a Showcase Page.

What are LinkedIn company pages and how do they work?

Other than employees having personal profiles, their companies can become present and active on LinkedIn through LinkedIn Company Pages that serve a few different purposes: 1. Company pages allow employees to federate themselves around the company by linking their personal profile to that of the company. 2.

What are affiliated pages on a LinkedIn page?

The Affiliated pages section on a LinkedIn Page will reflect all affiliations of the company. Showcase pages. 2. Acquired companies that remain separate working entities. 3. Acquired organizations but its product continue to function under the acquired brand.