What are the ASCI guidelines?

The Advertising Standards Council of India (ASCI) Back

• ensuring truthfulness and honesty of representations and claims made through advertising and safeguarding against misleading advertising.
• ensuring that advertising is not offensive to generally accepted norms and standards of public decency.

Do influencers have to disclose?

Influencers have to disclose any time they are endorsing a product because of a paid partnership or personal affiliation with the brand. That includes family relationships and free products, as well as paid sponsorships.

How much commission do you give an influencer?

Standard commissions are in the range of 10-20\% and anything upwards of 40\% can be very attractive to influencers. Your commission offer should be worth their while. If not, they’ll give you a pass.

Do influencers need to use #ad?

The Federal Trade Commission released rules on when and how social media influencers should disclose ads. At the very bottom of the post, there’s a hashtag, #ad, to divulge that you just read a paid endorsement. That’s not enough, the Federal Trade Commission says, in a publication released Tuesday.

What do influencers need to have in order to let others know their content has been sponsored?

Basically, the FTC requires you to disclose when you have any financial, employment, personal, or family relationship with a brand. This can include everything from being paid and receiving a gift, even if you think your evaluations are unbiased or you weren’t specifically asked to review a product.

How do you categorize influencers?

For the purposes of this article, we’re going to categorize each social media influencer as follows:

1. Mega: 1 million + followers.
2. Macro: 100,000 – 1 million followers.
3. Micro: 10,000 – 100,000 followers.
4. Nano: 10,000 followers or less.

Do influencers work on commission?

Affiliate commissions are given to the influencer whenever someone makes a purchase on the brand’s website based on the influencer’s content or review. Commissions can range anywhere from 1-50\%. According to CoSpot Affiliate Marketer Blog, an average affiliate commission rate should be 5-30\%.

How do you compensate influencers?

Brands can compensate influencers in three ways:

1. With free products,
2. Rates that work within their marketing budget, or.
3. Commission from the use of affiliates.

What are the asci guidelines for influencer advertising in digital media?

To address this, the Advertising Standards Council of India (“ASCI”) has released the Guidelines for Influencer Advertising in Digital Media, (“Guidelines”). This is to enable consumers to identify when influencers are deriving some benefit for promoting a product, and for influencing opinions and behaviours.

Are asci guidelines legally binding?

The Guidelines ASCI is a self-regulatory body, and the codes and guidelines released by the ASCI are not binding under law 2 for most modes of advertising including internet/digital advertising. The Guidelines are binding on members of ASCI, as members have agreed to abide by them. Most Indian advertisers are members of ASCI.

What are the new guidelines for influencers?

The draft guidelines aim to ensure that influencers disclose whether a content published is promotional or not. Influencers and industry experts came together to create these fresh guidelines which will be issued by 31 March 2021, once digital media stakeholders weigh in by 8 March.

Is the asci a government body?

As the ASCI is a voluntary self-regulation organisation and not a government body, doubt is often cast on its enforcement ability. However, ASCI has industry-wide recognition, is represented in government committees working on advertising content, and has its Code appended in the Television Network Rules of 1994.