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What are the most important metrics in email marketing?

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What are the most important metrics in email marketing?

5 Most Important Email Marketing Metrics

  • Deliverability Rate. The first metric to consider when evaluating the effectiveness of your email marketing is the deliverability rate.
  • Open Rate.
  • Click-Through Rate.
  • Conversion Rate.
  • Social Sharing Rate.
  • Final Thought.

How do you measure success of email marketing?

Let’s take a look at the top three email marketing metrics.

  1. Delivery rates. This metric is the main starting point of your email campaign and is a great metric to monitor the strength of your email list.
  2. Open rates.
  3. Click through rates.
  4. Bounce rate on campaign landing pages.
  5. Revenue per email and conversion rate.

What are the email metrics?

Email campaign metrics

  • Unsubscribe rate. Your unsubscribe rate is the percentage of email recipients that unsubscribe from your list after being sent an email.
  • List growth rate.
  • Click-through rate.
  • Sharing and forwarding.
  • Email open rate.
  • Email bounce rate.
  • Complaints.
  • Conversion rate.
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What do all of the email marketing metrics mean?

In this guide, you’ll learn all of the significant email marketing metrics every marketer needs to know, and what each of them means. 1. Open rate. 2. Click-through rate (CTR). 3. Unique clicks and opens. 4. Click to open ratio. 5. Conversion rate. 6. Email bounce rate. 7. Spam percentage (or spam score). 8. Spam complaints.

Can you measure email marketing success?

“If you can’t measure it, you can’t improve it.” – Peter Drucker. It’s the same for your email marketing campaigns. But what many marketers don’t realize is email marketing metrics go beyond open rates, click-through rates (CTRs), and unsubscribe rates.

What are the most valuable email marketing metrics and KPIs?

The Most Valuable Email Marketing Metrics and KPIs. 1 1. Open rate. Your open rate is probably the first metric you’re going to check, and it’s definitely one of the most important. This figure will tell 2 2. Click-through rate (CTR). 3 3. Unique clicks and opens. 4 4. Click to open ratio. 5 5. Conversion rate.

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What are the different types of email marketing rates?

1. Email open rate 2. Click-through rate 3. Bounce rate 4. Unsubscribe rate 5. Spam complaint rate 6. Click-to-open rate (CTOR) 7. Conversion rate 8. Email signup rate