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FedEx. Perhaps one of the most famous logo hidden messages is the arrow seen between the “E” and the “X” in the delivery company’s name.
Hidden between the negative space of the letters e and x in the FedEx logo is an arrow pointing to the right. As Lindon Leader, the logo’s designer, explained to Fast Company, that arrow “could connote forward direction, speed, and precision,” but beauty (and meaning) is in the eye of the beholder.
Where is the arrow on the FedEx logo?
The logo of the US delivery services company FedEx is best known for the white arrow “hidden” between the “E” and “X.” Due to this simple element, it started a new era in design.
What is the hidden message in the Coca Cola logo?
Danish flag
This one might take a little time to actually see. Even Coca-Cola themselves don’t really associate the hidden image with their logo. Nonetheless, the hidden message in the Coca-Cola logo is actually the Danish flag.
Why did FedEx change their logo?
Key Elements Considering the growth and reach of FedEx, the new logo design was centered around a few traits: service, speed, precision, and reliability. According to Lindon, these are the sort of traits that you don’t achieve overnight.
Where is the arrow on the FedEx truck?
What is FedEx short for?
A portfolio of solutions. With an eye on the future, Federal Express built on its express delivery service to create a more diversified corporation of different but related businesses. Originally called FDX Corp., FedEx Corp. was formed in January 1998 when it acquired Caliber System Inc.
Why does Wendy’s collar says Mom?
Wendy’s. I’m not sure if I buy this one, but apparently if you look in the collar of Wendy in the Wendy’s logo, it spells out “MOM.” It’s supposed to subtly imply that Wendy’s is like your mother’s cooking, which is oddly true in my case, because I lived solely on french fries for the first 17 years of my life.