What cultural norms do the ganguro girls go against?

Ganguro and its predecessors can be said to be in direct opposition to both traditional conceptions of Japanese school children and Japanese women as meek, obedient, and undistracting, as well as in direct opposition to traditional Japanese ideals of beauty.

What is the difference between gyaru and ganguro?

Ganguro falls into the larger subculture of Gyaru, a slang term used for various groups of young women, usually referring to overly childish or rebellious girls. The deep Ganguro tan is in direct conflict with traditional Japanese ideas of feminine beauty.

What is a gyaru girl?

Generally, the description of a gyaru girl is someone who has loud clothing that looks sexy and a matching loud personality. Gyaru girls are usually blonde, which is interesting as gyaru girls are considered to be a counterpart of America’s ditzy blonde stereotype, or sometimes the valley girls.

Why are gyaru dark skinned?

Ganguro girls exemplify artificially tanned skin, blonde hair, and liberally applied contrasting makeup. It began as a form of rebellion against traditional Japanese standards of beauty (namely pale skin, dark hair, and neutral makeup tones) and open defiance of school standards and regulations.

Is ganguro Japanese culture?

Ganguro (ガングロ) is a fashion trend among young Japanese women that started in the mid-1990s, distinguished by a dark tan and contrasting make-up liberally applied by fashionistas.

Why are Japanese so fashionable?

Japan’s cultural richness has brought in many different interpretations of styles that are often observed in contemporary street fashion. Since the early 1850’s, when international trade had just begun, Japan was often considered to be the fashion inspiration.

What is the meaning of ganguro?

burn-black look
The word ganguro can be translated as “burn-black look”, and “dark tanning”. The term yamanba derives from Yama-uba, the name of a mountain hag in Japanese folklore whom the fashion is thought to resemble.

Why is ganguro popular?

The ganguro trend emerged in the mid-1990s when some young Japanese women wanted to defy the traditional Japanese beauty standards (fair face and neutral makeup tone) by liberally tanning their skin until it had a much darker tone and applying dark-colored foundation.

Is gyaru a real thing in Japan?

Gyaru (Japanese: ギャル; Japanese pronunciation: [ɡʲa̠ɾɯ̟ᵝ]), a Japanese transliteration of the English slang word gal, is a Japanese fashion subculture. The subculture’s origins remains uncertain.

Why are Japanese obsessed with blonde hair?

Blonde people are pretty exotic in Japan, since they’re the caucasians that look most drastically different from an Asian, and their light skin plays into centuries-old Asian preferences for lighter skin tone (which comes from the idea that rich people don’t have to work in the fields, and therefore don’t get as tanned …

Do ganguro girls still exist?

Ganguro gals, immediately noticeable by their dark tan and contrasting make-up, used to reign supreme back in the mid-90s around Shibuya and Ikebukuro. These days, however, the fashion trend has faded into obscurity.

Is gyaru Japanese culture?

What is gyaru and ganguro fashion?

Ganguro (ガングロ) is a broad substyle of gyaru. This particular style sprung up around the mid to late 90s and peaked in popularity around 2000. Shibuya and Ikebukuro were considered the centre of ganguro fashion. Ganguro is essentially the true origins of the Gyaru fashion style and one of the first ‘true’ substyles of Gyaru.

Why are ganguro girls always portrayed as bad?

The deep Ganguro tan is in direct conflict with traditional Japanese ideas of feminine beauty. Due to this, as well as their use of slang, unconventional fashion sense, and perceived lack of hygiene, Ganguro girls are almost always portrayed negatively by the Japanese media.

What is the meaning of the Japanese word ganguro?

Ganguro falls into the larger subculture of gyaru (from English “gal”), a slang term used for various groups of young women, usually referring to overly childish or rebellious girls.

What is Yamanba ganguro?

The term yamanba derives from Yama-uba, the name of a mountain hag in Japanese folklore whom the fashion is thought to resemble. Ganguro is now used to describe girls, or gals, with a tan, lightened hair and some brand clothing.