What does the two tailed mermaid mean?

These snake-ladies or mermaids are believed to be a guides for the souls of the dead. Their double tail suggests their mastery of two realms, earth and the underworld, or earth and the sea, as well as the giving and taking of life.

Is Starbucks symbol a siren?

For many years, this siren was mistaken for being a mermaid, yet it was later confirmed that the symbol was, in fact, a siren. However, the 2011 redesign (aka the current Starbucks logo) was created by the collaboration of both Starbucks’ in-house design team and Lippincott, a global brand consultancy agency.

How does the Starbucks logo relate to Greek mythology?

The original Starbucks logo was the image of a “twin-tailed mermaid”, or siren. Greek mythology has it that sirens lured sailors to a shipwreck off the coast of an island in the South Pacific, also sometimes referred to as Starbuck Islands. Since its creation, the original Starbucks logo has undergone many changes.

Where did Starbucks get its logo?

Since Starbucks was named after a nautical character, the original Starbucks logo was designed to reflect the seductive imagery of the sea. An early creative partner dug through old marine archives until he found an image of a siren from a 16th-century Nordic woodcut.

Why is Starbucks called Starbucks?

But when the brand consultant, who also designed the chain’s logo, produced an old 1800s map, the name of a mining town, Starbos, which features in the book, stood out which led the brand consultant to think of the first mate on the Pequod — Starbuck.

Who made the Starbucks logo?

Terry Heckler
This would be the first evolution of the Starbucks logo. Schultz hired Terry Heckler, an artist, and designer to help with the new logo. Drawing inspiration from the port of Seattle and wanting to incorporate the idea of a fresh start and new opportunities to grow and succeed, Heckler made some big changes to the logo.

Why is Starbucks’ logo a siren?

In short, Terry Heckler, the original sketch artist for the logo, wanted to go with a nautical theme because of the nautical-themed name of the company (“Starbuck” is the first mate in Moby-Dick). After weeks of research, Heckler decided on an old woodcut of a siren as his final inspiration.

What do the two tails on the Starbucks logo mean?

The two tails in alchemy represent the unity of earth and water, or body and soul. In 1971, the Starbucks logo closely resembled the two-tailed Siren Melusine.

What is the name of the Mermaid at Starbucks?

– Behind the Starbucks Logo Design 4 years ago From its small beginnings in 1971, the Starbucks logo design has always been a two-tailed mermaid. These days, we call her by her proper name – the siren, even though the newest logo design doesn’t explicitly show that she has two tails.

Is the Starbucks logo a simplified version of the original?

Not many people know this, but the Starbucks logo we see today is a simplified version of the original. The surrounding text and its double circles have all been removed. The only detail left of the original is the twin-tailed mermaid—the Siren of Greek mythology.