What is a good ARPU for mobile games?

The optimal rate for a mobile game is around 3 to 4 ads per gaming session.

What is a good ARPPU?

Daily ARPPU in “Classic” games has increased by 35\% Throughout 2019, the best performing Classic games consistently achieved a daily ARPPU of $60 upwards. This is an increase of $20-30 compared to 2016. The top 10\% has increased by up to $10, and the top 15\% increased by $5.

What is a good Arpdau?

ARPDAU. Average Revenue Per Daily Active User (ARPDAU) is an important metric to help you understand how well your game is monetizing. A really strong ARPDAU tends to sit around $0.15 to $0.25, with most healthy games making around $0.05. …

What is ARPU in gaming?

ARPU, or Average Revenue Per User, is one of the most popular and most important monetization metrics in game analytics that you can use to evaluate your project performance. In general, ARPU is the amount of income that is on average produced by one active user over a specific period of time.

How is Arppu calculated?

ARPPU is calculated by dividing total revenues by the number of paying users. ARPPU is a useful measure to demonstrate how much loyal customers are willing to pay for a service, therefore validating a developer’s pricing model, and it can also highlight reactions to pricing decisions.

How can I increase my ARPU?

The best way to increase ARPU is to measure key value KPIs that show how your customers use your platform, and upsell them more of that usage. For example, if you help companies manage their support tickets, you might create pricing tiers based off how many support tickets they answer with your software each month.

How can I improve my ARPPU?

7 Ways To Increase Your Freemium App’s ARPPU

1. Remove Revenue Ceilings.
2. Value Your Time.
3. Keep Your Offering Diverse.
4. Keep The Content Coming.
5. Distribute Content Through App Store Updates.
6. Celebrate Big Spenders.
7. Make It Social.

Is Arpdau daily?

Average Revenue Per Daily Active User (ARPDAU) is a KPI used to measure how well your monetization strategies are working on a daily basis. It tells you how much revenue your active users generate for your app or game every day.

How is ARPPU calculated?

How do you calculate monthly ARPU?

To calculate your ARPU, simply divide your MRR by the total number of active users over the course of a particular month.

Is ARPU per monthly or annual?

To sum up ARPU in one sentence: it’s the average amount of monthly revenue that you receive per user.

What is the difference between ARPU and ARPPU?

ARPPU means Average Revenue Per Paying User. The difference is that not all the users are taken into account but only those who made payments (i.e. only Paying Users). Thus, a smaller number of users is used in the denominator than in the calculation of ARPU. This means that ARPPU is usually significantly higher than ARPU.

What is ARPU (average revenue per user) in mobile games?

ARPU or “Average Revenue Per User” is a metric that helps you understand whether your business model/monetization strategy is working (or not). For this reason, ARPU is one of the most important mobile game KPIs. Basically, ARPU can be defined as the average revenue you make from each user in a certain period.

How do I calculate my ARPU?

How do you calculate ARPU? Calculating ARPU is easy. Divide the revenue with the number of users in a specific period of time (i.e. day – ARPDAU, week – ARPWAU, month – ARPMAU ). Want to know what’s your ARPDAU or ARPWAU?

What is arpdau and how is it calculated?

ARPDAU is a metric that stands for “Average Revenue Per Daily User”. Unlike ARPU which includes all users, ARPDAU refers to daily active users only. This metric reveals how much revenue is generated from those users over a 24-hour period.