What is a user generated site?

User-generated content (UGC), alternatively known as user-created content (UCC), is any form of content, such as images, videos, text, and audio, that has been posted by users on online platforms such as social media and wikis. CNN also developed a similar user-generated content platform, known as iReport.

What is a user-generated site?

Which media run primarily on user-generated content?

User-generated content (UGC) is any content—text, videos, images, reviews, etc. —created by people, rather than brands. And brands will often share UGC on their own social media accounts, website, and other marketing channels. For many brands, Instagram is the primary platform for UGC.

How do you promote user-generated content?

Rally the masses by incorporating some of these actionable ideas into your own UGC strategy.

1. Audit existing fan photos.
2. Identify consumer trends.
3. Adopt a selfless hashtag strategy.
4. Promote strong CTAs in key locations.
5. Add signage in your stores.
6. Host an event.
7. Tap into influencers.
8. Design a contest.

How do you create a user-generated content website?

How to Build a Compelling User-Generated Content Website

1. Define Goals.
2. Who are the key stakeholders?
3. Determine what kind of UGC do you want to feature.
4. Establish a process for aggregating UGC.
5. Make the UGC on your website shoppable.
6. Always be optimizing.
7. 5 examples of great user-generated content websites.

What is the difference between user generated and professionally produced content?

Professionally Generated Content (PGC) is that content generated by the brand itself in order to let people know its brand and much more than they have to offer through images, videos, blog posts etc. They plan to be real and formal when it comes to promoting their brand, unlike UGC.

Which media runs primarily on user generated content?

Which brands have leveraged user generated content to inspire campaigns?

Here are ten brands that have leveraged user generated content in the past to help inspire your own campaigns: Burberry is a British clothing company that was founded in 1856. Angela Ahrendts took over as CEO in 2006 and decided to launch a user generated content strategy as part of her goal of changing the company’s aging brand.

What are some examples of user generated content?

Another great example of user generated content, Starbucks’ White Cup Contest launched in April 2014. Customers across the country were asked to doodle on their Starbucks cups and submit pictures as entries. The winning entry would be the template for a new limited edition Starbucks cup.

Is user generated content the best way to build your brand?

Launching a user generated content campaign can be one of the most effective ways to build your brand, as demonstrated by the companies listed above. While each of their campaigns were slightly different, there were some commonalities between them: Each brand promoted its campaign over its own website and social profiles to gain traction.

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