Table of Contents
What is the best time to send email campaign?
Morning between 9–11 a.m. is definitely the best time to send email according to Campaign Monitor’s research. It looks like there is a peak at 10 a.m. Campaign Monitor sums it up by saying that 53\% of emails are opened during the workday between 9 a.m.–5 p.m.
What is the best frequency for email marketing?
So, What is the Best Sending Frequency For Marketing Emails and Newsletters?
- Once Per Month: 18\% (B2B), 3\% (B2C)
- 2-3 Times Per Month: 37\% for both B2B and B2C.
- 4-5 Times Per Month: 25\% (B2B), 30\% (B2C)
- 6-8 Times Per Month: 7\% (B2B), 11\% (B2C)
- More Than 8 Times Per Month: 5\% (B2B), 14\% (B2C)
What time of day are people most likely to open an email?
Further research shows that subscribers are most likely to read your email at either 10am, after they arrived at work, or at 1pm, when they are catching up on their emails after lunch. And that 23\% of all email opens occur during the first hour after delivery.
What is the best time to send an email on Friday?
On Fridays, open rates are consistently high from 10-11AM, with another spike around 2PM. This can be an interesting day to send a newsletter because you’re catching people just before they head out for the weekend, when they might be most inclined to buy something, or try a new experience.
Is it bad to send an email on Friday?
However, we have found that Friday afternoons can be a good time, especially right after lunch. People are usually winding down for the weekend and are less likely to start new tasks, giving them more time to check their inboxes.
Should you send an email on Friday?
. . . or Is It the Best Day? Let’s Discuss. On Tuesday, I received an email sharing highlights of a study by Yesmail, an email platform, reporting that Friday was the best weekday to send messages during Q3 of 2016. The study found that 16.6 percent of emails sent on Friday were opened and 2.4 percent were clicked.
Some research shows that the perfect length is about 20 lines of text, or 200 words maximum, for the highest click rates.
How long should Newsletters be?
So here it is: The best length for your email newsletter is approximately 20 lines of text. We’ve found 20 lines of text — or about 200 words — results in the highest email click-through rate for most industries.
What is the best day of the week to send emails?
According to research compiled by CoSchedule, there are three days of the week that serve entrepreneurs best when it comes to email: CoSchedule found that Tuesday is the perfect day if you’re sending just one email per week. If you’re sending two, send the second one on Thursday. Wednesday comes in at a close third on the list.
How do I create an email marketing campaign for the weekend?
Start by segmenting your audience into three separate groups. Send emails on Tuesdays, Wednesdays, and Thursdays, targeting one group for each day. See how well your open rates and click-through rates do for each of those days. Next, set up a Saturday and Sunday campaign. Segment your audience again, then test the weekend.
How do I test my email campaigns?
You need to test your own email campaign. Start by segmenting your audience into three separate groups. Send emails on Tuesdays, Wednesdays, and Thursdays, targeting one group for each day. See how well your open rates and click-through rates do for each of those days. Next, set up a Saturday and Sunday campaign.
What day of the week have the highest email open rates?
The studies show that the highest email open rates happen on Tuesdays, which we know then leads to more click-through and higher site traffic. The next highest open rate is shown to be on a Thursday.