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The independent variables are Online Media and Social Media. The intervening variable is Communication Technology and the dependent variable is Mass Communication.
The independent, or predictor, variables include age, gender, education level, income level and whether people use social media and smartphones.
What are the variables of social media Marketing?
The research picks three considerable elements or independent variables here: ‘Information satisfaction’ offered by social media marketing content, ‘Vividness’ of content as well as ‘Entertaining content’. The impact of these variables has been analyzed on consumer behavior towards social media marketing.
What are dependent and independent variables in research?
The variables in a study of a cause-and-effect relationship are called the independent and dependent variables. The independent variable is the cause. Its value is independent of other variables in your study. The dependent variable is the effect. Its value depends on changes in the independent variable.
What is variable in Research example?
All studies analyze a variable, which can describe a person, place, thing or idea. A variable’s value can change between groups or over time. For example, if the variable in an experiment is a person’s eye color, its value can change from brown to blue to green from person to person.
What are the independent variables of Social Media?
The independent variable was the amount of followers or friends on social media platform. Participants were asked to record the number of followers or friends they had from Facebook, Instagram, and Twitter. The dependent variables were the temporary effects that social media had on the participant’s states of mind.
What is independent variable in marketing research?
Independent variables are the controllable factors that marketing researchers use to influence changes in the values of dependent variables. The elements of the marketing mix — price, product, place and promotion — are independent variables, since marketers can intentionally alter these factors at any time.
What are the examples of dependent variables?
It is something that depends on other factors. For example, a test score could be a dependent variable because it could change depending on several factors such as how much you studied, how much sleep you got the night before you took the test, or even how hungry you were when you took it.