What is the difference between landing page and starting page?

Here are 4 of the most common differences between a homepage and a landing page: Landing pages have no navigation — Homepages do. Landing pages are separate from a business’ website — Homepages are the front page of a business’ website. Landing pages have a single goal — Homepages promote website browsing.

What exactly is a landing page?

A landing page is any web page that a consumer can land on, but in the marketing realm, it’s usually a standalone page, distinct from your homepage or any other page, that serves a single and focused purpose. A landing page is a follow up to any promises that you’ve made in your content.

Where is a landing page used?

In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.

How do I create a landing page in Google Analytics?

To add Google Analytics tracking to a landing page, follow these steps.

1. Click the Campaigns icon.
2. Click All campaigns.
3. Click the name of the landing page you want to work with.
4. In the editor, design your content and click Save and Close.
5. Scroll to the Settings & Tracking section and click Edit.

What are landing page views?

A landing page view is when a person clicks on your ad link and then successfully loads at least some of your ad’s destination URL or Instant Experience. In this context, “landing page” refers to the destination URL or Instant Experience you choose during ad creation.

How is a landing page measured?

The following are the metrics you should be looking at:

1. Page Views. The most obvious thing when you consider how to measure landing page success is your number of page views.
2. Bounce Rate.
3. Session Duration.
4. Traffic Source.
5. Conversion Rate.
6. Bringing Landing Page Performance Together.