What is the most important metric to track email marketing?

5 Most Important Email Marketing Metrics

• Deliverability Rate. The first metric to consider when evaluating the effectiveness of your email marketing is the deliverability rate.
• Open Rate.
• Click-Through Rate.
• Conversion Rate.
• Social Sharing Rate.
• Final Thought.

How do you track email marketing performance?

9 Important Email Marketing Metrics to Measure

1. Open Rate. Your open rate is the percentage of your email recipients who opened your email.
2. Click-Through Rate.
3. Unsubscribe Rate.
4. Complaint Rate.
5. Conversion Rate.
6. Bounce Rate.
7. Forward/Share Rate.
8. Campaign ROI.

What marketing metrics should you track?

At a glance: The best marketing metrics your business should track

• Qualified leads.
• Customer acquisition cost (CAC)
• Time spent on site.
• Bounce rate.
• Return on investment (ROI)
• Customer lifetime value (CLV)
• Conversion rate.
• Organic traffic.

What should I track in email marketing?

10 Email Marketing Metrics You Should Track

• Open Rate. The first and simplest metric you should track is your open rate.
• Click-Through Rate.
• Clicks per Link.
• Conversion Rate.
• Bounce Rate.
• Unsubscribes.
• Spam Complaints.
• Forwarding Rate.

How can you improve CTR of your emails?

11 Guaranteed Ways to Increase Email Click-Through Rate

1. 1.) Test your subject lines.
2. 2.) Less is more with copy.
3. 3.) Include social sharing options.
4. 4.) Segment your email lists.
5. 5.) Offer targeted content.
6. 6.) Personalize your emails.
7. 7.) Remove distractions from the email.
8. 9.)

How do I track email metrics?

Email metrics you should be tracking

1. Formula: Your open rate is calculated by the number of email opens divided by the number of emails sent.
2. Formula: To calculate this metric take your total number of link clicks, and divide by the number of delivered emails.

What metrics does Mailchimp provide?

Mailchimp Analytics helps clients with a snapshot of their Campaign Metrics that include Total Emails Sent, Open Rate, Click-Through Rate, as well as Unsubscribe Rate and Bounce Rate.

What’s the single most important growth marketing metrics to track and why?

Retention Metrics for the Growth Marketer Customer engagement is the most important area that Growth Marketers must focus on when users/customers are in this stage.

What’s a good click rate email?

If you just look at industry benchmarks across the board, you can get a good idea of how your emails should be performing: Your average email open rate should be between 12-25\%. Your average click-through rate should be between 2-5\%. Your average click-to-open rate should be between 10-22\%.

What metrics do email marketers track?

Clickthrough rate (CTR) is likely the first answer you’ll get when you ask an email marketer what metrics they track. It’s what I like to call the “day-to-day” email marketing metric, because it lets you easily calculate performance for every individual email you send. From there, you can track how your CTR changes over time.

Is open rate the best metric for email marketing?

The fact of the matter is that open rate is actually a very misleading metric for a few reasons. Most importantly, an email is only counted as “opened” if the recipient also receives the images embedded in that message. And a large percentage of your email users likely have image-blocking enabled on their email client.

How to track and analyze your email KPIs?

Use HubSpot’s free Email Planning Template to track and analyze your email KPIs. There’s a lot to say when it comes to how to do email marketing well.

What is conversion rate in email marketing?

Because your definition of a conversion is directly tied to the call-to-action in your email, and your call-to-action should be directly tied to the overall goal of your email marketing, conversion rate is one of the most important metrics for determining the extent to which you’re achieving your goals.