What is the purpose of bot traffic?

Bot traffic is internet traffic coming from automated software that is designed to perform repetitive, mostly simple tasks. These bots, the automated software, can perform these tasks around the clock, and often much quicker than any human ever could. Around half of all internet traffic comes from web bots.

Are traffic bots illegal?

Yes, bots are legal – but many states have started to take action on bots. For example, both California and New York have created laws that make bots that attempt to capture event ticket information illegal. A federal 2016 law made bots illegal for scalping tickets.

What is bot traffic on Google Analytics?

Bot traffic is the name given to non-human traffic and traffic created by various spiders and programs. This traffic can cause misleading results in your web page data and Google Analytics reports. It could also have an impact on overall business performance.

How do you see bot traffic in Google Analytics?

How to Spot Bot traffic in Google Analytics: Click on Acquisition on the left hand column, then click All Traffic and Channels. From this list, under the Default Channel Grouping column of the report that will appear, click Referral.

How much internet traffic is bots?

Bots make up nearly two-thirds of internet traffic, with bad bots making up nearly 40 per cent of all traffic, according to a recent report from cybersecurity firm Barracuda. Bots are software programs made to perform certain automated, predefined tasks.

What are bot clicks?

At its simplest, a bot click is when a script or software program using an auto bot commands information from a website link in the same way a human clicking on a link with their mouse would do.

How much Internet traffic is bots?

How does Google Analytics know traffic to bots?

To view this option, go to Admin and then View Settings in Google Analytics. Make sure that the Bot Filtering box is ticked in this section.