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Influencer partnerships offer visibility and reach with engaged audiences that simply isn’t achievable elsewhere. When strategically conceived and efficiently managed, influencer campaigns not only give brands a boost in customer attention, they are fast becoming a way to improve digital marketing ROI.
According to data from Vox, a micro-influencer, or someone with between 10,000 and 50,000 followers, can expect to make anywhere from $40,000 to $100,000 per year. On the other hand, influencers with millions of followers can earn tens of thousands of dollars per post.
How much is the influencer industry worth?
Influencers: The ever-growing billion pound industry. In 2021, influencer marketing is expected to grow to be worth $13.8bn (£10bn). In 2017, the influencer marketing industry was valued at $1.7bn (£1.2bn).
Do influencers actually drive sales?
Your business can earn positive reviews that mean more than the random reviews they read elsewhere. All of this is to say that the right social media influencers really can drive sales. Forbes Business Development Council is an invitation-only community for sales and biz dev executives.
Is being an Instagram influencer worth it?
Instagram influencers don’t only have to manage a business and a personal brand, take great photos, and constantly stay on the pulse of social media — they also have to stay engaged with their audience 24/7. Engagement might be difficult to get under control, but, for most influencers, it’s totally worth the effort.
Social media harms However, social media use can also negatively affect teens, distracting them, disrupting their sleep, and exposing them to bullying, rumor spreading, unrealistic views of other people’s lives and peer pressure. The risks might be related to how much social media teens use.
From famous You Tubers to a large following on Twitter, social media influencers are a great way to generate brand excitement and engagement, drive sales, and generate leads for more potential clients. It’s also an excellent way to work in brand promotion through partnerships.