What makes DSPs different from one another?

DSPs are differentiated in many ways. One key area is their take rates – the percentage of media spend they charge advertisers. Another is that DSPs vary in ease of use and level of support. For example, AppNexus has lower take rates than others, but also offers less hands-on support and a powerful but complicated API.

How does a DSP determine what to bid for each ad?

Prices of ad impressions in DSPs are determined by a real-time bidding (RTB) process, that takes place within milliseconds, as a user loads a web page or interacts with an app.

Does a DSP sell inventory?

A Demand Side Platform (DSP) is an automated buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. DSPs are integrated into multiple ad exchanges.

What is a true DSP?

In this case, a “true DSP” (if it can even be defined) is actually a platform that is able to efficiently buy large amounts of media in various platforms and in various buying methods (mainly offline and real-time).

Which platform enables advertisers to buy ads across multiple publishers and ad networks?

demand-side platform
A demand-side platform, often abbreviated to DSP, is a programmatic advertising platform that allows advertisers and media buying agencies to bid automatically on display, video, mobile and search ad inventory from a wide range of publishers.

What are DSPs in advertising?

A demand-side platform (DSP) is a type of software that allows an advertiser to buy advertising with the help of automation. Because they allow mobile advertisers to buy high quality traffic at scale with minimal friction, DSPs are a powerful marketing automation tool.

What is a DSP ad?

What is a DSP in ad tech?

Remember that’s an abbreviation for demand-side platform. In this instance, demand refers to the organizations buying ads (brands and agencies), thus providing demand for the advertising inventory. A DSP, then, is a platform where brands and agencies can buy ads across several different advertising exchanges.

What is DSP ad?

Why do trading deposits have multiple DSPs?

By employing multiple DSPs, trading desks also are able to pressure the DSPs to add features and lower take rates by moving spend across DSPs easily. Most recently, some DSPs have agreed to increased transparency by revealing the fees charged by exchanges, and SSPs that provide the ad inventory.

How can DSPs accommodate customer demands in a competitive environment?

Most recently, some DSPs have agreed to increased transparency by revealing the fees charged by exchanges, and SSPs that provide the ad inventory. This is a great example of DSPs accommodating customer demands in a competitive environment.

What is the difference between a DSP and a trading desk?

“There were DSPs that started earlier and had older databases to maintain, and (The Trade Desk) came in with an agile developer team and full-fledged managed service backing them up,” said Keith Gooberman, CEO at the trading desk Programmatic Mechanics.

Which DSPs offer IP-range targeting?

Some DSPs, like AppNexus and The Trade Desk, offer IP-range targeting. Marketers may be running different strategies with various campaigns, and leveraging multiple targeting options across DSPs empowers them to do so.