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What should an about us page include?

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What should an about us page include?

How About Us pages work

  • Communicate the story of your business and why you started it.
  • Describe the customers or the cause that your business serves.
  • Explain your business model or how your products are made.
  • Put a face to your business, featuring the founders or the people on your team.

What is written in about us page?

About Us page story template That’s why [DESCRIBE JOURNEY TO SOLUTION]. Along the way, [SHARE MILESTONES AND WINS]. We want to be [STATE YOUR MISSION GOING FORWARD]. Keep in mind that writing your actual copy in the first person (e.g. I, We) will help build a more personal connection with your audience.

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How important is an about us page?

The About Us page is one of the most important pages on your customer’s website. It is an opportunity where their visitors get to know their company. This is a chance for your customers’ to introduce themselves and the kind of business they do to their clients. So you might as well make it great!

How do you write an About Us website template?

5 Tips to Create The Perfect About Us Page

  1. Find your Brand Identity & Purpose.
  2. Share your Mission.
  3. Decide on first- or third-person.
  4. Include evocative images.
  5. Keep it brief.

How do I write a good About Me page?

Tips for Writing a Great ‘About Me’ Page

  1. Decide if you want to use first or third person.
  2. Don’t ramble.
  3. Include an image.
  4. Stay humble.
  5. Use your own voice.
  6. Go for humor rather than trying to be funny.
  7. Be honest.
  8. Proofread, print, and read aloud.

How do I create an About Us page on my website?

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Writing Your Own About Us Page in 7 Steps

  1. Step 1: Figure Out Everything Your Page Will Include.
  2. Step 2: Create a Project Checklist.
  3. Step 3: Start With Your Mission Statement.
  4. Step 4: Explain What You Do and Offer in More Detail.
  5. Step 5: Map Out Your Company History.
  6. Step 6: Incorporate Your Values.

What should you include on your “About Us” page?

An “About Us” page should personify your business, so that potential customers don’t view you as some Wizard of Oz-type ‘man behind the curtain.’ Adding a picture and some humanizing background about you and your team offers a great opportunity to connect with your audience and get creative.

How to write a good About Us page?

How to write About Us page. 1 1. Include a unique value proposition. Find your company’s unique selling point and draw attention to it by building your About Us page around it. For 2 2. Show your company’s faces. 3 3. Tell your brand story. 4 4. Share what’s happening behind the scenes. 5 5. Let customers know where you are.

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Why do you need an About Us page for your business?

They’ll use the About Us page to determine if they share core values with the business and to decide if they want to shop with the business or not. In contrast to a landing page, your About Us page is the ideal place to accommodate a number of objectives: Communicate the story of your business and why you started it.

What is the “About Us” section of a website?

An “About Us” section is an opportunity to introduce yourself on your own terms. It’s also a visitor’s first encounter with the people and story behind your site, and a strong page will transfer your passion on to your readers.