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What should my lead magnet be?

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What should my lead magnet be?

High value – your lead magnet should have both high perceived value and high actual value. Instantly accessible – your lead magnet will work best if it is something that can be delivered right away. People love instant gratification.

What is a good lead magnet opt in rate?

Broadly speaking, a common conversion rate for an email opt-in landing page is between 5\% and 15\%. The companies with the most success tend to convert at around 20-25\%. And the very cream of the crop achieves conversion rates of 30\% or higher.

How do you make a good lead magnet?

How to Create a Lead Magnet in 5 Steps

  1. Step 1 – Choose Your Buyer Persona.
  2. Step 2 – Identify Your Value Proposition.
  3. Step 3 – Give Your Lead Magnet a Name.
  4. Step 4 – Choose What Type of Lead Magnet You Will Offer.
  5. Step 5 – Create Your Lead Magnet.
  6. Guide/Report.
  7. Cheat Sheet/Handout.
  8. Toolkit/Resource List.
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How long should your lead magnet be?

In fact, Hubspot says that they should be anywhere from 6 to 50 pages and that 50 pages might not even be enough. Since the entire paper is created from your own original research, it should be a complete guide to your hypotheses and discoveries, including graphs and illustrations.

How do you drive traffic to a lead magnet?

6 Smart Ways To Promote Your Lead Magnet With Social Media

  1. Add the link to your bio.
  2. Pin it to the top of your Twitter page or your Facebook page.
  3. Use your cover photos on Facebook or Instagram.
  4. Use pieces of your lead magnet as social content.
  5. Experiment with social media ads.
  6. Promote it more than once!

How much does a lead magnet cost?

But now it’s time for the most important question … how much should you charge to do this work for clients? Basic acquisition funnels that include a lead magnet, a main offer page, an upsell, and a follow-up sequence command fees of $5,000 to $10,000 in today’s market.

Is a 15\% conversion rate good?

What’s a good conversion rate? A good conversion rate is above 10\%, with some businesses achieving an average of 11.45\%. Earning a good conversion rate places your company in the top 10\% of global advertisers, which makes your conversion rate two to five times better than the average conversion rate.

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Is a 4\% conversion good?

Let’s think about legal – if you’re around 4 percent then you’re in the average, if you’re around 6.5 percent then you’re in the top tier, and if you’re around 1 percent then you’re doing poorly. This chart can help you figure out where you stand.

How long does it take to create a lead magnet?

This means creating a lead magnet that takes not more than 5 hours to produce, and 10 minutes to consume. Focus on creating checklists, tip-sheets, or resource lists. Remember, the lead magnet needs to be a solution to an urgent problem.

How do I get people to download my lead magnet?

Where can I market a lead magnet?

Promote Your Lead Magnet Through Social Media

  • Make it the cover photo on your social media page.
  • Set it as the link in your Instagram bio.
  • Regularly post about it on social media.
  • Pin it to Pinterest.
  • Add it to your IGTV or YouTube video descriptions.
  • Run Social Ads on Facebook and Instagram.

What’s a good cost per lead?

On average, cost per lead is determined as $198 for 2020. However, CPL differs widely depending on the industry, the profundity of your target audience, and, of course, the competition among your sector….Average Cost per Lead by Company Size.

Company Size Cost per Lead on Average
2 – 50 Employees $ 47

What type of lead magnet should you use for your website?

You also need to know what type of lead magnet will work best for your audience. Following are five of the most popular: Educational lead magnets: Teach your visitors something they don’t already know. Useful lead magnets: Provide a tutorial, calculator, or other tool with which to solve a problem.

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Do you need a lead magnet for OptinMonster?

While a tool like OptinMonster can get your offer in front of the right people, you still need an offer to begin with. Whether it be a discount or an eBook, your lead magnet can be the deciding factor in how many new leads you attract.

What motivates people to fill out a lead magnet?

Pain is highly motivating – just like our list of motivation quotes. If your lead magnet promises to solve an urgent problem (or show the steps to fix it), they will rush to fill in that opt-in form. Just remember: your lead magnet has to deliver on that promise. When you ease that pain point, you immediately build trust.

How do I Send my Lead magnet to new subscribers?

The other way is to send your lead magnet by email. If you use a double opt-in, which is advisable, you will be asking new subscribers to confirm their subscription. You can send the lead magnet through an automated welcome email once they confirm. 7. It’s free