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Though both are important to your search visibility, domain authority deserves more attention and prioritization than page authority. Because it’s a bigger, longer-term investment, it has greater potential and eliminates the problem of putting all your authority eggs in one basket.
Domain Authority (DA) is a number (metric) that indicates the authority of your website. The higher your domain authority is, the greater are your chances of ranking higher in search engine result pages (SERPS) and getting more organic traffic.
Do you want a high or low domain authority?
To determine if your domain authority score is good or not, compare it to your competitors’ scores. If it’s higher, you’re doing well. If it’s lower, you have work to do. Simple as that.
www.google.com
| Rank | Root Domain | Domain Authority |
|---|---|---|
| 1 | www.google.com | 100 |
| 2 | youtube.com | 100 |
| 3 | support.google.com | 100 |
| 4 | linkedin.com | 99 |
Its logarithmic scale means that it’s much easier to improve your score if your domain authority is at a 20 or a 30 than if it was at a 70 or an 80. Domain authority between 40 and 50 is considered average, between 50 and 60 is considered good and over 60 is considered excellent.
Does domain authority affect SEO?
Although your domain authority score does not directly influence your SEO ranking, it can still impact the results of your SEO campaigns. As mentioned previously, higher domain authority scores usually correlate with higher search engine rankings.
What is a good Domain Authority ranking?
To rank website domain authority consider that: Scores between 40 and 50 are considered average. Domain Authority between 50 and 60 must be rated as good. Scores above 60 rate the Domain Authority as excellent.
Does Domain Authority affect SEO?
What is a good page authority?
What is a Good Domain Authority?
- Scores between 40 and 50 are considered average.
- Domain Authority between 50 and 60 must be rated as good.
- Scores above 60 rate the Domain Authority as excellent.