Why are IKEA product names weird?

The reason the products have strange names at all was by request of the late founder of IKEA, Ingvar Kamprad. Normally, products are just given random numbers and letters as a “name,” but this posed a problem because Kamprad is dyslexic.

How IKEA names its products?

For Ikea product names follow a system: because the company’s founder, Ingvar Kamprad, is dyslexic, he found that naming products with proper names and words made them easier to identify. Chairs and desks are Swedish men’s names (Roger, Joel); materials and curtains are women’s names.

How do you pronounce IKEA product names?

English speakers tend to pronounce the company name as “AYE-kee-yah”, while the Japanese seem to prefer the term “Ik-kyah”.

How do you pronounce IKEA products?

The correct way to pronounce IKEA has been revealed, sending social media into a frenzy. The Scandinavian homewares behemoth is pronounced “ee-kay-uh”, without emphasising the first letter and saying “eye-kee-ah”, like most Aussies do.

Are IKEA names real?

Each product has a unique name that may seem odd at first, but there’s actually a consistent system in place. The naming system came from IKEA founder Ingvar Kamprad. Shelves are named after occupations or boys’ names, while fabrics and curtains are female names.

How does IKEA name its products?

IKEA has a system in place to name its products. The naming system came from IKEA founder Ingvar Kamprad, who named each product after a Swedish word based on the product. For example, rugs are named after towns in Denmark or Sweden, while bed and bath accessories are named after flowers and plants.

What does Krossa mean in IKEA?

The Krossa spice mill means to crush or grind. With over 12,000 products, IKEA has created a brilliant naming system. The names are quirky and endearing, and they elevate the status of each product. The naming system is efficient and scalable, which is essential for a global brand that is naming thousands of unique products.

What is IKEA’s secret taxonomy?

The secret taxonomy behind IKEA’s product names, from Billy to Poäng. Rugs are named after cities and towns in Denmark or Sweden (Ådum, Stockholm, Silkeborg), while bed sheets, comforters and pillowcases are named after flowers and plants. (Häxört or c ircaea lutetian is an herb in the primrose family).

What does sladda mean in IKEA?

The Sladda bicycle translates to “skid” in Swedish. The Krossa spice mill means to crush or grind. With over 12,000 products, IKEA has created a brilliant naming system. The names are quirky and endearing, and they elevate the status of each product.