Table of Contents
Why are so many companies changing their logos to flat designs?
Short answer: because Apple set a fashion trend. Disclosure: as a UX designer, I’ll focus slightly more on user interfaces and tech design than the rest of graphic design.
Why are companies going back to old logos?
By reverting to logos that existed when Gen Xers and millennials were kids, brands are attempting to convey multiple meanings: comfort, quality, handmade-ness, and quite possibly an elision of all the things millennials grew up to distrust about fast food. Fast food is not unique in its embrace of the retro.
Why do companies keep oversimplifying their logos?
But when a logo has its identity and personality ripped away from them for the sake of convenience, it just feels condescending in a way. There’s a worrying trend within some industries, and that’s the oversimplification of once-iconic logos. Logos play a huge part in culture.
Why are companies simplifying their logos?
In order to get a digital facelift and appear fresh and modern, experienced brands are smoothing out the details of their logos and brand graphics. Simplification of logos gives your company a rejuvenated update, while still preserving the established brand reputation.
What companies are changing their logo?
Below are some of our favorite and most interesting logo changes, including the reasons given by the companies.
- Microsoft Office: Head of Microsoft Office design, Jon Friedman explained the thinking behind the redesigns.
- Slack:
- Vrbo:
- Domino’s Pizza:
- IHOP:
- Youtube:
- Absolut:
- Instagram:
Why are logos getting flat?
Seeing these giants going for flat has motivated other major brands to do the same. The reason being, previous logo styles followed strict rule-gradients, shadows, and other visual enhancements. However, flat design logos focus on clarity and versatility and reflect a modern look with vector-friendly graphical shapes.
Why is it important to change the logo of a company?
Change in the Name of the Company: When a company changes its name, it also becomes important to change the logo especially if the earlier logo has company’s name on it.
Is it time to Change Your Logo?
If your brand is not perceived as one which is in sync with the current trends, a large chunk of your consumers may move away from you, because after all, who wants to be associated with an ‘old worldly’ brand? It is, therefore, advisable to change or update your logo as you evolve. 8. Standing out
Should you rebrand your company’s logo?
When such big changes are being made, getting re-branded or coming out in a new avatar is what most brand consultants suggest. Having a new or an evolved logo lets you effectively communicate the new ideas and focus of your company. The best example is the Nokia group.
What is the purpose of a logo?
Logos are intended to visually and metaphorically communicate in a mark the essence of a company. A good logo will enhance the intrinsic value of a company. A poorly designed logo, often sends a poor message about a company.