Why do Koreans blur logos?

Because they don’t want to give companies unneeded advertising. In America, for example, people wear their brands proudly. Some of this is because a company gave money for its brand to be featured, most of them are just shirts that the costume department thought was nice and placed it on there.

Why are Kdramas so appealing?

The plots, types of characters, and even the settings in K-dramas feel new and different and, therefore, more exciting. Cool clothes – The fashion in dramas has definite trend appeal. Rocking music – K-Pop is even more popular than Korean dramas right now. It’s not hard to understand it’s popularity either.

Can you spot the luxury products featured in K-dramas?

Some of the luxury products featured on K-dramas – and there are a lot, especially when it comes to fashion – might escape the non-trained eye. However, any fashion aficionado will almost immediately recognize them. (And, actually, even people who are admittedly not that into fashion will at least be able to identify that something looks high-end.)

Are K-dramas the new marketing channels for fashion?

K-dramas can feel like warm hugs, but it’s undeniable, and also understandable, that they’re also “lucrative marketing channels,” as a Business of Fashion report from earlier this year put it.

Can I use an existing brand’s logo on my product?

One can’t simply use an existing brand’s logo without first obtaining a license to do so. There’s a lot a company has to go through before they can display a brand logo on their own product. Why would the show want to pay money when they could just as easily cover it up?

Why do TV networks cover up the logos of brands?

If a broadcaster doesn’t want to simply give away airtime to the likes of Apple or Nike, they’ll cover up the logo to prevent that. There might also be a conflict of interest, which is to say, a network might have several advertisers all whom pay good money for ad spots.