Table of Contents
- 1 Why does the FedEx logo have an arrow in it?
- 2 What is the hidden message in the FedEx logo?
- 3 How was FedEx started?
- 4 Who did the FedEx logo?
- 5 What does the arrow mean in the Amazon logo?
- 6 When did FedEx change its name?
- 7 Is there an arrow hidden in the FedEx logo?
- 8 What font does FedEx use for their logo?
Why does the FedEx logo have an arrow in it?
The FedEx logo is mostly known for its tricky optical illusion. If you look closely between letters E and X, you’ll spot a white arrow. It stands for speed, accuracy, strive for perfection, and perseverance in achieving goals. Each shade on the logo also has its meaning.
arrow
Hidden between the negative space of the letters e and x in the FedEx logo is an arrow pointing to the right. As Lindon Leader, the logo’s designer, explained to Fast Company, that arrow “could connote forward direction, speed, and precision,” but beauty (and meaning) is in the eye of the beholder.
Where is the arrow in the FedEx symbol?
The logo of the US delivery services company FedEx is best known for the white arrow “hidden” between the “E” and “X.” Due to this simple element, it started a new era in design.
Was the arrow in FedEx intentional?
The FedEx Arrow was indeed intentional! When Federal Express was renamed FedEx in 1994, design teams started working on the logo design and around 200 design concepts were tossed around to Frederick W. Smith, the chairman.
How was FedEx started?
Federal Express officially began operations on April 17, 1973, with 389 team members. That night, 14 small aircraft took off from Memphis and delivered 186 packages to 25 U.S. cities from Rochester, New York, to Miami, Florida.
Who did the FedEx logo?
Lindon Leader
ArtCenter grad Lindon Leader is the designer behind the legendary FedEx logo with the secret arrow. He designed it in 1994 while working in the San Francisco office of Landor Associates as senior design director.
What type of logo is FedEx?
The logo’s designer, Lindon Leader, had to create unique letterforms to make the logo and apparently a blend of Univers 67 (Bold Condensed) and Futura Bold provided the starting point.
Who designed the FedEx logo?
What does the arrow mean in the Amazon logo?
The smile is also an arrow that goes from A to Z in the word “Amazon”. This path from the first to the last letter of the English alphabet means to say that the e-commerce website offers an exhaustive range of products. Also, the arrow stands for continuous growth and perseverance in achieving goals.
When did FedEx change its name?
In June 2008, the name was changed to FedEx Office to better reflect its service and product offerings. Go to the FedEx Corporate Brochure to see how FedEx Office and other FedEx operating companies come together to connect the world — serving our customers, our communities and our team members.
How old is FedEx?
50 years (May 5, 1971)
FedEx/Age
When was FedEx logo created?
1994
Designed by Landor Associates in 1994, the FedEx logo might appear simple, boring even, to the casual observer.
There is an arrow hidden in the FedEx logo. (If you’ve never noticed, go take a look, and prepare to be blown away.) The clever use of the negative space between the last two letters has won the logo several awards and makes it one of the most effective ever created.
What font does FedEx use for their logo?
The FedEx logo is a textbook example of how to use negative space, i.e. the blank space surrounding the elements of the logo. For the iconic hidden arrow, designer Lindon Leader paired the Universe 67 and Futura Bold fonts. Also, he had to spend forever experimenting with the arrangement and size of the letters.
How did the arrow logo come to be?
It was, in fact, an accident. “Farthest from our minds was the idea of an arrow,” Lindon Leader, who designed the logo in 1994, said in an email interview. “But in an internal critique midway in the logo exploration, I was intrigued by a design that had very tightly spaced letters.”
What is the history of the FedEx logo?
The first FedEx logo saw the light in 1971 году. The emblem featured the full company name “Federal Express” inside a rectangle which was divided in two by a diagonal line. The corporate color palette included three hues (blue, red, and white) that portrayed the ideas of power and professionalism.