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Why is Microsoft interested in TikTok?
TikTok may be Microsoft’s big chance to get back in the consumer tech game. TikTok could help Microsoft establish itself as a real consumer tech player, after a long history of failures. One core reason the acquisition makes sense for Microsoft is TikTok can provide a connection with young users.
Does Microsoft want to buy TikTok?
Microsoft (NASDAQ: MSFT) has revealed that it currently in talks to buy the U.S. operations of TikTok, the popular Chinese video application which has come under scrutiny from the U.S. government due to concerns of privacy and ties to the Chinese state.
Did the US buy TikTok yet?
TikTok ultimately struck a partnership deal with Oracle and Walmart that would include the U.S. businesses buying a stake in the app and providing secure technology. Under the terms of the deal, ByteDance would still own 80\% of the business, a person familiar with the matter told CNBC last year.
Who tried buying TikTok?
One of the potential buyers was Microsoft, which was supposed to acquire the company’s operations in the US, Canada, Australia, and New Zealand. However, Oracle and Walmart also expressed their interest in buying TikTok, and Trump was initially in favor of such a deal, at least in principle.
Did TikTok sell Oracle?
Who currently owns TikTok?
ByteDance
ByteDance still owns TikTok, which added 7 million new US users in the first four months of this year. Trump is gone, and the threat from the US government has receded—but the Chinese government now looms over the popular app.
Will TikTok still be banned?
In September, the Trump administration issued an executive order banning operations of TikTok and WeChat, the popular messaging service owned by Tencent. A judge granted an injunction of the Trump order, giving TikTok a lifeline until November.
How much did Microsoft spend to buy TikTok?
• What is certain is that TikTok’s valuation is many times higher than the $1 billion it cost in 2017 to buy its predecessor, Musical.ly. At the end of June, Microsoft had just over $136 billion in cash. What’s in it for Microsoft?
Is a TikTok a potential acquisition for Facebook rival?
A TikTok acquisition would deliver something that has eluded the software giant for years: a major platform to rival Facebook and Google-owned YouTube. And it could remake its image with young people.
Should an acquisition of TikTok bring geopolitics into the DealBook?
An acquisition of TikTok would come with a generous helping of geopolitics. Credit… Our next DealBook Debrief call is with Nikole Hannah-Jones, the creator of The 1619 Project, who will discuss racial injustice and corporate America, as well as take your questions.
Among respondents 18 to 24, TikTok’s popularity is even greater, at about 42\%, versus 65\% for Facebook, 78\% for Instagram and 63\% for Snapchat. TikTok is the youngest-skewing of the social media networks, says Andrew Selepak, a professor at the University of Florida and director of the graduate program specializing in social media.