Why is the Starbucks logo a twin-tailed siren?

The Origins Of The Siren The double-tailed mermaid appears to be a reference to an Italian medieval character Starbucks has claimed as “Norse”–but in any case, the imagery, born from a maritime book, inspired its founders to make her the logo of the Seattle coffee shop.

Is the Starbucks logo a mermaid or a siren?

From its small beginnings in 1971, the Starbucks logo design has always been a two-tailed mermaid. These days, we call her by her proper name – the siren, even though the newest logo design doesn’t explicitly show that she has two tails.

What is the twin-tailed siren?

The twin-tailed mermaid is located in a section of the mosaic typically thought to represent virtues to aspire to and vices to steer clear of, in the form of various mythical creatures and historical figures.

Is Melusine a siren?

If Melusine is an honorary siren, then, through her connections with them, she also inherits some of their imagery. Of particular importance here is that she is associated with the Roman goddess Venus, herself sometimes depicted with mermaid attendants in ancient art (Grigson, 1978).

What is the Starbucks siren?

She’s at the center of your Starbucks cup. He’s a creative director in the Starbucks Global Creative Studio. The siren is like a super mermaid. A mermaid with one tail is just a plain ol’ mermaid.

What the Starbucks logo really means?

Since Starbucks was named after a nautical character, the original Starbucks logo was designed to reflect the seductive imagery of the sea. An early creative partner dug through old marine archives until he found an image of a siren from a 16th-century Nordic woodcut.

What does Melusine symbolize?

In representing the mingling of the natural and supernatural worlds and the fairy and the ordinary, Melusine ultimately figures both the union of pagan and Christian beliefs and the transformation of the pagan symbol of the siren into a Christian one of duality and enlightenment.

What does the name Melusine mean?

mel-oo-ZEEN. French, folkloric name. “strong in work”

What is the Starbucks siren name?

The mermaid we know so well is actually a two-tailed siren. This mermaid is typically associated with alchemy, the medieval precursor to modern-day chemistry. According to Symbol Dictionary, this siren, known as Melusine or Melusina, is a creature of medieval legend.